How to Make A Digital PR Campaign Your Top Marketing Idea
With so many companies and websites competing for the top spots on Google, businesses need to do whatever it takes to get their listing on the front page. In today’s online world, digital PR should be a priority for all businesses that want to succeed.
What is digital PR?
PR stands for public relations. The goal of any PR campaign is to draw attention to a specific person or company, by sharing vital information with the public. In the past, most PR was done through journalism, television and radio. Today, however, it’s important to utilise digital PR to introduce your company to the online community.
Digital PR uses backlinks to entice potential customers to your website. These high-quality backlinks are strategically placed on specific websites and online publications. When used correctly, these backlinks will have a positive effect on the SEO of a website.
Connecting brands with digital PR
When brands work together, it’s possible to increase revenues for all companies involved. A successful digital PR campaign can help introduce new customers to websites they would not have found otherwise.
Backlinks should be placed on websites that share a common interest or that have visitors of a similar demographic. When potential customers find your backlink on a website they already frequent, the odds are in your favor that they’ll actually click on the link and visit your site.
Common digital PR strategies
If you’re ready to begin a digital PR campaign, it’s important to know your audience. Placing your PR backlinks on certain sites may draw in more visitors. Some of the most common digital PR strategies include:
- SEO articles
Top notch SEO articles are utilised by many successful online companies. These articles should be published on sites where they can easily be found by potential customers.
- Influencers
The world of social media is filled with popular influencers in almost every niche. Connecting with influencers who are relevant to your company is one way to have a successful digital PR campaign. When influencers mention your company name and products to their loyal followers, you are certain to see an increase in traffic.
- Press releases
More people than ever get their news online. If you want to introduce a new product or service, consider publishing an informative press release. Each press release should include a backlink to your website.
- Bloggers
Consider working with a popular blogger to help promote your company. Give promotional materials or free products to the blogger in exchange for a post or review. Be sure the blogger includes backlinks to your website in their post.
Some companies create affiliate programs with bloggers. If the blogger successfully refers a new customer to you, they get a set commission. This is a great way to encourage a popular blogger to continue speaking about your company on a recurring basis.
Benefits of a digital PR campaign
A successful digital PR campaign can help boost your business in many ways. Some of the most commonly reported benefits are:
- Increased traffic
Every click on a digital PR backlink is a visit to your website. Once your campaign is in place, you should notice an increase in your visitor traffic. Even if the visit doesn’t result in a sale, your company will remain on the visitor’s radar, and they are more likely to return in the future.
- Better Google rankings
Every company wants the coveted front page spots on a Google search. A digital PR campaign will improve the SEO of your site, which will also boost your search engine rankings.
- Brand recognition
Backlinks on various websites will help introduce your company to new customers. This is will make your brand more recognisable in the competitive online world.
If you’re ready to boost your company sales and website traffic, it may be time to begin a focused digital PR campaign. You’re sure to see a positive change in your company revenue.