Search Engine Optimisation (SEO) is a game changing factor for getting traffic to your website. It’s far more common knowledge today for businesses that to rank higher in search engine results pages (SERP), you need to ensure that your website is optimised to make it Google-friendly.
One of the best tools to help you optimise your site is SEMRush. And as you’re all busy people, you want this to be a quick task, not something that takes days. SEMRush makes that possible.
In this article, we’ll look at 5 ways to quickly optimise your site for Google using SEMRush:
1. Perform a Site Audit Using SEMRush
Performing an SEO audit is the first step towards identifying potential on-page and technical SEO issues. SEMrush site audit tool scans your website to identify areas that require improvement to comply with SEO best practices.
This includes optimizing your website’s speed, checking for broken links, validating your website’s HTTPS security, ensuring your website has a mobile version, and checking for duplicate content.
- Log in to your SEMRush account.
- Go to the “Site Audit“ tool.
- Enter your website’s URL and click on “Set Up Site Audit”.
- SEMRush will start analyzing your website and will provide you with a comprehensive report on any on-page and technical SEO issues.
- Review the report and tackle the identified issues one by one, such as fixing broken links, improving website speed, ensuring HTTPS security, and addressing duplicate content.
2. Conduct Keyword Research Using SEMRush
Keyword research is a critical factor in optimizing your website for Google. By researching your niche-specific terms that are relevant in your industry, you can better target your content and drive more organic traffic to your website.
With SEMRush, you can conduct in-depth keyword research, find related keywords and phrases, search volume, competition data and more.
- Access the “Keyword Overview“ tool in SEMRush.
- Enter a keyword or phrase relevant to your industry or niche.
- SEMRush will provide you with data on search volume, trend, keyword difficulty, and related keywords.
- Use the data to identify keywords that have high search volume and low competition.
- Incorporate these keywords strategically into your website’s content, meta tags, and headers to optimize it for search engines.
3. Analyze Your Competitors With SEMRush
Analyzing your competition can give you valuable insights on their keyword strategies, backlink profiles, advertising campaigns, and traffic sources.
With SEMRush, you can easily identify your top competitors in your niche and benchmark your website’s performance against them. This analysis will help you to discover strategies that your competitors uses, which will help you improve your own website’s ranking.
- Navigate to the “Competitive Research“ tool on SEMRush.
- Enter your website’s URL or target keywords to identify your main competitors.
- SEMRush will generate a report showing your top competitors and their organic and paid search visibility, backlink profile, and traffic sources.
- Analyze your competitors’ strategies and identify areas where you can improve.
- This analysis will help you understand which keywords and backlink sources to focus on, aiding your website’s ranking.
4. Create High-Quality Content With SEMRush
The quality of your content is crucial to your website’s ranking on Google. Using SEMRush’s content tools, you can create content that is optimized for your targeted keywords and that will rank higher in search engine results pages.
You’ll have access to topic research tool that generates content ideas, writing assistant that provides content analysis and optimisation, and content templates that help you optimise your content layout.
- Use SEMRush’s “Topic Research“ tool to generate content ideas.
- Enter a topic or keyword related to your industry.
- SEMRush will provide you with a list of subtopics, questions, and headlines to inspire your content creation.
- Use the “SEO Writing Assistant” tool to optimize your content. With real-time recommendations, it helps you optimize your content by providing guidelines on keyword usage, readability, tone of voice, word count, and more.
- Utilize SEMRush’s content templates to create content that is visually appealing and optimized for both readers and search engines.
5. Track Your Site Performance With SEMRush
After implementing the above optimization strategies, it’s important to track your website performance to see its impact on website ranking.
SEMRush has a range of tools to track your website’s ranking for specific keywords, monitor any changes to your site’s backlink profile, and monitor the overall website’s performance.
- Access the “Position Tracking“ tool on SEMRush.
- Set up your website and the keywords you want to track.
- SEMRush will monitor your website’s ranking for those keywords and provide regular updates on their performance.
- By analyzing this data, you can identify areas for improvement and track the impact of your optimization efforts.
- Additionally, use the “Backlink Audit“ and “Brand Monitoring” tools to keep an eye on your backlink profile and brand mentions across the web.
By following these five tips and utilizing SEMRush, you can quickly optimise your website for Google and see improvements in your rankings and traffic.
Remember to regularly review and adapt your strategies based on the insights provided by SEMRush to stay ahead of the competition and maintain high search engine rankings.
Start using the SEMRush toolset to improve your website’s SERP rankings today!