Welcome to the world of finance blogging in mid-year 2023!
So you have chosen to chat about finance, all things finance from personal credit to fintech?
Great! We all love a useful finance post that guides us through challenging times with our wallets. With an ever-evolving landscape and increased competition, it’s crucial to be clear on the secrets of finance blog optimisation – right here, right now.
By doing so, you can unleash the power of your finance blog and stay ahead of the game.
Let’s look at some quick basics before browsing through a methodical plan to set up your finance blog.
Why Finance Blog Optimisation Matters in 2023
Before we look at the bricks and mortar for a finance blog, you must know one thing.
Get ready to learn SEO if you have not already done so.
In the UK, finance blogging has become highly competitive, making optimisation essential. Optimised finance blogs battle for the top search phrases and have the potential to attract more targeted traffic and improve user engagement.
The benefits extend beyond mere page views, as optimised blogs can lead to increased conversions and revenue.
Key Strategies for Finance Blog Optimisation
To optimise your finance blog successfully, here are some key strategies in an initial outline. Then, we’ll look at a plan for you to build your site on WordPress to embrace in 2023.
- Keyword Research for the Finance Niche
Conduct in-depth keyword research that focuses on the finance industry. Utilise tools and techniques to find relevant keywords that resonate with your target audience.
What are you covering? News? Tips?
You want to be seen as a thought leader in the world of finance blogging eventually. So use tools like Semrush and Ahrefs.
It’s a very important investment.
I’ll advise the use of 4 tools.
Semrush is a comprehensive SEO tool that offers a powerful keyword research feature. It’s also possibly the most powerful SEO tool on the planet. No exaggeration. The data you gain from this tool is huge.Find keywords that your competitors are ranking for, providing valuable insights for your own keyword strategy. Semrush also provides data on search volume, keyword difficulty, and related keywords.
5 Ways To Quickly Optimise Your Site For Google With SEMRush
Moz Keyword Explorer is another widely-used keyword research tool that offers a range of features. It provides detailed keyword analysis, including search volume, keyword difficulty, and click-through rate (CTR) data. This tool is especially useful for identifying long-tail keywords and uncovering keyword opportunities.
Ahrefs is a popular SEO tool known for its comprehensive backlink analysis. It also offers a keyword research feature that allows you to explore keyword ideas, search volume, and keyword difficulty. The long running and appraised favourite amoung SEOers provides valuable insights into your competitors’ organic search strategies, making it a useful tool for keyword research.
Google Keyword Planner is a free tool provided by Google Ads. It is primarily designed for advertisers, but it can still be used for keyword research purposes. It provides data on search volume, keyword ideas, and bidding estimates. While it may not offer as comprehensive features as other tools, Google Keyword Planner is a good starting point for keyword research.
- Content Creation for Finance Blogs
Create high-quality, informative, and engaging content that caters specifically to finance audiences. Structure blog posts effectively, incorporate visuals, and utilise interactive elements to enhance user experience.
Make use of infographics. Nothing like a quick infographic showing, for example, how to analyse your finances before choosing a loan.
How To Create Content For the Finance Niche
- On-Page SEO Techniques for Finance Blogs
Pay attention to on-page SEO elements such as meta tags, headings, and URL structures. Optimize internal linking and use relevant anchor text to improve search engine visibility.
Citation Flow vs Trust Flow Check, and why businesses fail to compete online
- Mobile Optimisation for Finance Blogs
In 2023, mobile optimisation is paramount. Ensure your blog has a responsive design, mobile-friendly layouts, and fast page loading speeds. Optimise images and prioritize a smooth user experience on mobile devices.
14 Mobile Optimization Best Practices You Need To Know
- User Engagement and Social Media Integration
Foster user engagement by encouraging comments, soliciting feedback, and integrating social media platforms into your finance blogging strategy. Leverage the power of social media to expand your reach and drive traffic to your blog.
I’ll create blog posts in more detail about these areas soon as they apply to all niche blogs.
Tracking and Analysing Results
It’s crucial to track and analyse key metrics to measure the success of your finance blog optimisation efforts. Make use of tools that monitor website traffic, keyword rankings, and user behaviour.
By interpreting data effectively, you can make data-driven decisions to further optimise your blog.
By implementing these strategies, you can unleash the power of your finance blog and gain a competitive edge. Stay up-to-date with industry trends and adapt your strategies accordingly to ensure your blog continues to excel and deliver results.
Remember, in the world of finance blogging, optimisation is the key to success!
Can’t be emphasised enough.
How to Set Up a Finance Blog: A Step-by-Step Guide
In this section, we will guide you through the step-by-step process of setting up a finance blog, using valuable insights from the best finance bloggers out in the blogosphere.
Step 1: Choose a Blogging Platform
To start your finance blog, you need a reliable blogging platform. WordPress.org. It’s a popular and versatile platform that powers a significant portion of the web. It provides customisable designs, pre-built plugins, monetisation options, and is SEO-friendly.
Although there are free blogging platforms available, opting for a paid plan ensures you have more control and the ability to monetise your blog effectively.
Step 2: Pick a Blog Hosting Service
After choosing your blogging platform, the next step is selecting a hosting service. We suggest using Bluehost, a highly recommended hosting platform by WordPress.org. Bluehost provides a user-friendly interface.
Have a browse around the web for Bluehost special offers, including a free domain name and SSL certificate.
By signing up with Bluehost, you can ensure your blog is easily accessible to your audience.
Step 3: Set Up Your Bluehost Account
Setting up an account with Bluehost is a straightforward process. Simply visit their website and click on the “Get Started Now” button.
Choose a pricing plan that suits your needs, and then select and register your blog’s domain name.
Bluehost will guide you through the registration process and ask for your personal information. It is recommended to choose the 36-month option for the best value. After completing the payment information, you will receive an email with your login details to the Bluehost control panel.
Step 4: Install WordPress
Once you have signed up with Bluehost, you can install WordPress to start building your finance blog. Bluehost simplifies this process by providing a one-click WordPress installation wizard.
Login to your Bluehost account, navigate to the My Sites tab, and click on “Log into WordPress.”
This will launch the installation wizard, which will guide you through the necessary steps.
Step 5: Design Your Blog
Now comes the exciting part—designing your finance blog. WordPress offers a wide range of free and premium themes to customise the appearance of your website. When selecting a theme, prioritise simplicity, consistency, mobile-responsiveness, and SEO-friendliness.
Consider using the Divi theme, which provides features and flexibility for a professional-looking blog.
Install necessary plugins to enhance your blog’s functionality. There are over 60,000 plugins available on WordPress, allowing you to add forms, analytics, social media feeds, and more.
I recommend these 3 plugins for bet SEO results.
Yoast SEO is considered one of the top SEO plugins for WordPress. It offers a wide range of features to optimise your website, including XML sitemap generation, keyword optimization, content analysis, and social media integration. Yoast SEO is user-friendly and provides valuable insights to help improve your website’s SEO.
All in One SEO Pack is another widely-used SEO plugin for WordPress. It provides features like XML sitemap generation, meta tag optimisation, social media integration, and Google Analytics support. The plugin is known for its simplicity and effectiveness in improving website visibility in search engines.
Rank Math is a relatively newer SEO plugin but has gained popularity for its comprehensive set of features. It offers capabilities such as XML sitemap generation, keyword optimisation, link redirection, schema markup, and integrated Google Search Console data. Rank Math is known for its user-friendly interface and advanced functionality.
Step 6: Start Creating Content
With your blog set up, it’s time to create compelling and informative content. As a finance blog, you can share your expertise on hot topics such as:
- debt management,
- and money-saving tips.
Find your unique voice, establish a content calendar, and make sure to provide value to your readers.
Remember to optimise your blog posts for search engines by incorporating relevant keywords and creating engaging, shareable content.
Step 7: Grow Your Blog Audience
To make your finance blog successful, you need to grow your audience. Make use of different marketing strategies such as:
- social media promotion,
- guest posting on relevant blogs,
- and engaging with your readers through comments and email newsletters.
Building a community around your blog will help increase your visibility and attract more readers.
Step 8: Monetise Your Blog
Finally, as your finance blog gains traction, you can explore monetisation options. I suggest you actively engage in various methods, including:
- affiliate marketing,
- sponsored posts,
- selling digital products or courses,
- and offering personalised financial advice services if you have experience and/or professional history to share.
Choose the strategies that align with your goals and audience to generate income from your blog.
This is a huge topic here and deserves extra blog posts soon.
You can create an engaging and profitable platform to share your financial expertise. Remember to:
- Choose the right blogging platform,
- select a reliable hosting service,
- design an appealing website,
- create valuable content,
- grow your audience,
- and explore monetisation options.
With dedication and perseverance, your finance blog can become a valuable resource for readers while providing you with an opportunity to generate passive income.