Does the idea of travelling, learning about different cultures and exchanging stories with others excite you? Is your goal to be a successful travel blogger, inspiring others to experience the world?
Here, we’ll provide our tips on how to compose a dazzling travel blog that will hold the attention of your readers and keep them coming back.
Keyword Placement
The first step to how to write a travel blog is to research and use relevant keywords throughout your text. Think about what keywords potential readers may use to search for information about the destination or activity.
This may seem like a boring start. But you want your blog to be found so you should gather the search phrases folks are typing. If you are writing about a visit to Paris, for example, note all the associated interests typed into Google. So, apart from Paris, Paris travel, where to go in Paris, also cover specifics like:
- The Eiffel Tower,
- Saint-Germain-des-Prés.
- South Pigalle.
- The Marais.
- Bastille.
- Montmartre.
- Oberkampf.
- Canal Saint-Martin.
And make a note of common questions from Quora and Google’s ‘People Also Ask’ section.
- Is 3 days enough for Paris?
- What locations should be visited in Paris?
- How can I enjoy Paris in 4 days?
- What zone should I stay in Paris?
- Is Paris a walkable city?
Those are great sub-headings to create a good structure of content. You get the idea and this approach is the same for any location you cover. Take advantage of tools like Google AdWords, SEMrush, or Moz to locate the keywords that will optimise your travel blog for search engines.
Feel free to ask me about SEO and keyword research if you like. Happy to help.
Once you have your keywords chosen, remember to include them in the post title, meta description, subheadings, and in the text’s body. Don’t go overboard with them, as this may diminish the legibility of your blog, but it’s critical to use them wisely so that Google can index your post correctly.
Key to a winning travel blog: Engagement
Bring your readers into your experiences and tell your story. If you’re writing about skiing in the Dolomites, your readers may be considering booking a holiday there or thinking about where best to ski. Open up the information on that e.g. Best places to ski in the Dolomites ARE and WHY.
If you’re writing about a scenic place for backpackers, and you’ve visited and come back with gorgeous photographs, time to paint that location into your reader’s mind. Be descriptive with your language: the air smells, distinctive sounds, some people you met while walking around.
Help the reader visualise your experience. Then it excites them and stokes interest in coming back to your travel blog again and again.
Tell A Story
A glossy travel blog is not only informative; it’s also entertaining. So, tell a story. Share your personal experiences, anecdotes, and reflections on the destination or activity. This will give your blog character and make it unique. Your readers will appreciate this firsthand perspective, and it will make your blog stand out from the thousands of others out there.
Incorporate Practical Information
Telling stories is critical, but it’s just as important to include useful information about the destination, like transportation, lodging, restaurants and the local culture. This will guide your readers in making the most of their experience and plan a successful trip.
Use Photos And Videos
A picture speaks a thousand words, and a video tells an even better story. So, use visuals to your advantage. Capture sharp images and videos of your destination and activities to enhance your blog post.
Now, you have an engaged audience who will love your travel blog and will come back to read your blog posts.
So, how can all this make money?
Making money with a travel blog can be an exciting and lucrative endeavour. Not only do you get to share your adventures with the world, but you can also monetise your blog to generate a steady income.
In this guide, we’ll explore some of the best ways to make money with your travel blog and provide tips on how to make your blog more SEO-friendly.
1. Affiliate Marketing
One of the easiest ways to monetise your travel blog is through affiliate marketing. Affiliate marketing is when you promote products or services on your blog and earn a commission for any sales made because of your promotion. For example, if you recommend a hotel on your blog, you can include an affiliate link to the hotel’s booking page. If someone books a room using your link, you earn a commission.
2. Sponsored Posts
Another way to make money with your travel blog is by writing sponsored posts. Sponsored posts are when companies pay you to write about their product or service on your blog. For example, a travel company might pay you to write about their new tour package. Make sure the content is relevant and exciting to keep people engaged.
3. Advertising
Another way to monetise your travel blog is through advertising. You can choose to display advertisements on your blog and earn money each time someone clicks on an ad. It’s important to use ad networks that apply to your audience and don’t bombard your readers too much, so as not to drive them away.
4. Digital Products
You can also make money with your travel blog by selling digital products such as eBooks, travel guides, or photography prints. If you’re a talented photographer, you could sell your photos as prints, or if you’re a seasoned traveller, you could create an eBook that shares your travel tips and tricks.
Writing a glossy travel blog is a combination of SEO optimisation, engaging storytelling, practical information, and jaw-dropping visuals. Following these tips will help you build a travel blog that is informative, captivating, and inspiring.
Get your things ready, start writing, and share your travel blog adventures with the world.