Search Engine Optimisation (SEO) may have seen some drastic changes in the past, but that doesn’t make it outdated. In fact, the more the market share for WordPress increases, the more people seek out ways to make their WordPress SEO better.
In the never-ending competition to be the number one on the Search Engine Results Pages (SERPs), businesses need fresh and extraordinary tactics to stay afloat. Entire brands of many blogs and bootstrap companies have been built through WordPress SEO and organic search. This shows that SEO is still up and running even though there are risks associated with the model.
This detailed post will expose you to some WordPress SEO tips which you can use to regularly increase your organic traffic. We believe these will help bring significant growth to your WordPress site traffic and also help you stay ahead of your competition.
1. Focus Keywords Are Very Important
On the subject of WordPress SEO, you should note that Google remains a computer algorithm. Hence, keywords are still important in 2021.
While your writing should appeal to your customers and visitors, you should write smart.
It is possible to write for your audience without compromising on the best SEO practices.
Remember, what some people refer to as “outdated” SEO practices are heavily used by alternative search engines like Yahoo and Bing.
You should always focus on a specific keyword for every blog post you write or every page you publish on your WordPress site. Your objective for crafting a post shouldn’t be just to push out more content. Using the Yoast SEO plugin makes it easy to set the focus keyword for your writing.
2. Use Title Tags
Your primary focus keyword needs to be included in your page or blog post title tag. Before now, SEO experts suggested that whenever possible, keywords should be placed at the beginning of the title, as this has more impact on search engines.
In 2021, fewer people support this approach, and while it is still important to include vital keywords in the first positions in title tags, more complex approaches have taken over the scene where click-through rate (CTR) optimisation is to be prioritised over keyword relevancy.
It’s been reported that simply tweaking the title of a blog post has brought about a 20-percent increase in CTR.
3. Have a WordPress SEO Plugin Installed
Out of the box, WordPress is already quite good in terms of SEO. But we always recommend that an SEO plugin should also be installed. This way, you get to have full control of optimising Google’s access to your website.
When it comes to popularity, there is no competition with the free Yoast SEO plugin.
With Yoast, you can:
Write great content with keyword and page analysis.
Modify your meta descriptions.
Generate XML sitemaps automatically.
Activate breadcrumbs.
Include social and schema markup.
The Yoast SEO plugin also offers several other optimisation options. More than five million users have installed Yoast, which explains its remarkable five-star rating.