When COVID-19 first hit, we were all surprised and frightened.
When its economic impact began to become clear, many companies went into risk management mode and started reducing costs.
From what I’ve heard, at many companies, slashing PPC budgets were high on the list of cost reductions.
Thankfully for many in digital marketing, SEO wasn’t hit as hard. And sometimes it wasn’t affected at all, or companies started investing even more into SEO.
Companies understand it can take months to reap the rewards of investments into SEO and content marketing.
Investments made now can start sprouting ROI after the world has begun looking like the pre-COVID world we all know. Let’s call it the post-COVID world.
By harnessing time that was freed up because of the current situation, many companies have already started to create awesome content. Both offline and online.
They’ve already started preparing for the post-COVID world. Smart move.
In this article, I’ll walk you through several tactics you can act upon right now. I’ll include some examples to get your creativity flowing.