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Here is a snippet from Moz on the best practices for an effective long term digital PR & outreach plan. The combination of content marketing and PR practices have carved out the now and future shape of both digital marketing and SEO. The strategy connects brands with top brand influencers through their news sites and blogs. Here is how Moz sums up the strategy from the top 5 of their 36 tips:

Finding an email address

1. Share prospect lists via BuzzStream

BuzzStream allows you to share prospect lists with fellow digital PR specialists to view one another’s notes on specific publications and their staff. You can use this tool to see which email templates have worked for your coworkers in the past and which contacts they’ve found that you haven’t. Knowing the history of communication between that publication and your colleagues is essential.

2. Use Rapportive to narrow down your guesses

Can’t find an email? Rapportive might be your answer. This Gmail plugin helps you pull up email addresses for your target editors and journalists, based on guesses you enter into the “recipient” line of a new email. You can make up to five guesses at a time. When you find a winner, you’ll see the full name and image connected to the recipient’s LinkedIn profile pop up to the right of your screen.

3. Use Twitter to search for email addresses

If Rapportive turns up dry, try taking your search to Twitter. Simply search your target’s full name plus the word “email” to see if they’ve tweeted it back to others who have requested it before. For example, to find mine you could search “Cosette Jarrett email” to see if it turns up.

4. Check annual reports

If you’re looking for the contact info of higher-ups at a company or publication, annual reports could be a great place to look. Search Google for the reports, then scroll to the bottom to see if they’ve included contact info.

5. Search for your target on YouTube

Some journalists and bloggers have YouTube channels where they publish additional work. My team has found contact info in the “about” pages for our targets’ YouTube channels.


Read the full article on Moz.