So, why should you start your journey into the world of social media?
1. Brand awareness – Working alongside your website, your social media channels provide an opportunity to push your brand out to the right people. With branded photos, links to your website and your own tone of voice, the goal is for people to recognise your business.
2. Understand & communicate with your audience – Perhaps the most important aspect of social media marketing to any business is the ability to directly communicate with both your current and prospective customer base. Through social media, you can engage directly with them, reply to comments, reviews and generally get to know and understand them; it makes your business more human.
3. Low-cost advertising – As a small business, you may not have the budget to spend on a big multi-channel marketing campaign. This is where social media comes in; advertising on Facebook and Instagram can be hugely effective without really high costs. With the ability to target locations, interests, ages and more, it’s one of the most efficient methods of advertising now.
4. Check out the competition – Social media is a great way of seeing what your competitors are doing. You can see what products they’re launching, gauge how well they’re doing and see how you could potentially do one better.
By industry, each campaign must be tailored to the brand. A strong social media campaign will connect your brand with influencers and bring not only customers but brand ambassadors able to passively spread the word further.
Ask about the social media services by industry. What niche do you sell to? Beauty, Recruitment, Fashion, Gaming, Film, Education, Travel….so many. Which is yours. I will create a customised service to target your audiences on Facebook, Instagram and LinkedIn. For brands in glossy niches like fashion, TikTok and Snapchat may be included too.
For recruitment firms in Swansea or recruiters advertising jobs in Swansea, ask me about the Social Media Marketing Service for RECRUITMENT AGENCIES & DEPARTMENTS in South Wales.