The State of B2B Content Marketing [Infographic]

Join the World’s Largest Marketing Community IT’S FREE! Become a member to get the tools and knowledge you need to market smarter. we respect your privacy. Twitter Facebook Google Plus LinkedIn Pinterest Slideshare Instagram RSS Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers Tweet about it Subscribe to[…]

Four Email Tips for Marketing Professionals

If you think you’re the only person slammed with email, you’re wrong. Whether it’s working with colleagues, setting up meetings, or closing a deal, email is the main means of work-related communication for everyone. According to a study by a study by McKinsey, the average “interaction worker” spends 28% of their workweek reading and responding[…]

The 5 Essential Resources Every Chief Marketing Officer Needs

Oracle​Voice: The Top 10 Strategic CIO Issues For 2013 Bob Evans @Oracle Which CMO Job Is Right For You? Kimberly Whitler Contributor Marlboro Shows The Way Forward For Pepsi Brand Strategy Jonathan Salem Baskin Contributor While so much emphasis has been placed on the importance of CMOs managing big data, measuring marketing outcomes, and adapting[…]

Facebook, LinkedIn Are Top Social Platforms for Marketers

Ayaz Nanji is a digital strategy and content consultant. He is also a research writer for MarketingProfs. His experience includes working as a strategist and producer of digital content for Google/YouTube, the Travel Channel, and AOL. LinkedIn: Ayaz Nanji Twitter: @ayaznanji Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers[…]

How Senior Marketers Are Using Twitter

Ayaz Nanji is a digital strategy and content consultant. He is also a research writer for MarketingProfs. His experience includes working as a strategist and producer of digital content for Google/YouTube,nfl the Travel Channel, and AOL. LinkedIn: Ayaz Nanji Twitter: @ayaznanji Bookmark on Delicious Digg this post Recommend on Facebook share via Reddit Share with Stumblers[…]

NO HIDING PLACE: A Plan To Assess Your Personality From Your Tweets

en.wikipedia.org Your Twitter tells me more than your dreams! IN AMERICA alone, people spent $170 billion on “direct marketing”–junk mail of both the physical and electronic varieties–last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result. If the bumf arrived electronically, the take-up rate was 0.1%.[…]

Big Pharma Learned The Wrong Marketing Lesson

Google co-founder Sergey Brin demonstrates Google’s new Glass, the wearable internet glasses shown at the Google I/O conference in San Francisco, June 27, 2012. (Paul Sakuma/AP) Large pharmaceutical companies like Pfizer Pfizer and Merck Merck are often celebrated for their Digital Marketing Agency. But, when compared with really successful marketing companies like the Internet giant Google[…]