Social Media Super Bowl – Overhyped & Underperformed

At a reported $3 million per 30 second spot, Super Bowl advertising is big business. For a multimillion dollar investment, brands should be maximizing every opportunity to reach potential customers. Which advertisers took advantage of a customer base actively engaged in the big game to extend the conversation? Not too many. In the much-hyped ads […]

5 Tips for Individuals to Help Companies Get More Out of LinkedIn

LinkedIn officially launched on May 5, 2003 with a total of 4,500 members in the first month. Known mostly as a business social network, LinkedIn has been adopted globally with nearly 2 billion people searches in 2010 and over 90 million users in January 2011. To top it off, a forthcoming IPO will raise even […]

5 Tips: Content Sharing Beyond Facebook

Alright, you’ve just come up with a brilliant and revolutionary idea that will forever change the face of your industry. So what do you do now? If you’re like a lot of people, you run to Facebook and share it with your friends, colleagues, and anyone that will listen. Is that a bad strategy? Not […]