#Optimize Your Online Marketing With Social Media, SEO & Content

With the boom in brands publishing content and the explosion of user generated content from social networks, the competition to stand out is only going to get more challenging for companies that rely on the web to attract new business.  Online Marketers that adapt, evolve and scale through a more holistic approach to marketing online […]

5 Ways Salespeople Can Use Social Media to Grow Leads

One of the practical opportunities for companies that acquire and engage customers through a sales force, is through social media content and participation.  In fact, many corporate marketing departments have found their field sales reps active on sites like Facebook, Twitter, LinkedIn and even YouTube before headquarters has.  Such “rogue” social media activity might be […]

Social Media Marketing Expertise: Master the Half Pipe, Master of None

This is the second of my “workation” blog posts this week, so I hope you enjoy the brevity. My oldest son is a relatively new fan of skateboarding and I’ve noticed some interesting comparisons with his advancement of skills to the experience of many social media marketers – or any new discipline for that matter. […]

Essential Q & A on Facebook Marketing for Small Business

Facebook Marketing is on the mind of just about every company with an online presence, small and large, BtoB and BtoC. The fast pace of the social web right along with changes in consumer behaviors and technology can make it a challenge to nail down specific and enduring best practices. Recently I participated in a […]

Future Trends for Marketers in Search & Social Media

The intersection of SEO and social media marketing continues to gain traction amongst online marketers everywhere you look in the industry. As an example, the enthusiastic interest in our recent compendium of blog posts, Essentials of Integrating SEO & Social Media. I think most experienced marketers “get” that SEO and Social Media functions are less […]

Essentials of Integrating SEO & Social Media

There’s a recent surge in the business press about incorporating social media and search or basically a more holistic approach to natural search optimization. While many popular biz pubs are catching on, bloggers and consultants like the team at TopRank Marketing have been covering the topic for a while.  To help marketers better understand the […]

Email Marketing & Social Media Interview: Kristin Hersant of StrongMail

As a long time and trusted marketing agency, TopRank Online Marketing gets to work with some amazing B2B technology and SaaS companies. One of those companies is StrongMail.  Today Kristin Hersant, VP of Corporate Marketing joins an esteemed group of marketers and thought leaders ranging from Guy Kawasaki to David Meerman Scott interviewed here at […]

Inspired by Iceland & Microsoft – Social Media & the Marketing Mix

The last session of the day on the last day of SES London was on Social Media in the Marketing Mix with Kristjan Hauksson of Nordic eMarketing in Iceland and Mel Carson of Microsoft in London. Kristjan started things off: What happens when a volcano goes wrong?  He recounted the situation last year when Eyjafjallajokul erupted […]

What Does a Social Media Community Manager Do? Take a Glimpse.

One of the essential hires for companies that want to affect real change as a social media savvy organization connecting with people and communities is a Community Manager.  During the social media discovery and initial learning phase, the addition of a dedicated person is often unlikely. So the tasks a Community Manager would handle are […]

Top Online Marketing Posts for 2010 & 7 Year Blogging Birthday

First of all, please wish TopRank’s Online Marketing Blog a Happy 7th Birthday! It was 7 years ago today that I started this blog as an experiment to document industry news and develop my writing skills. With the help of many different people, it’s turned into quite a bit more than that. THANK YOU for […]