An Optimized Framework for Better Content Marketing & SEO

The pressure of competition and desire for business growth pushes marketers towards tactics that promise quick wins. Pundits advocate strategy first (been there) but doing so in a comprehensive way isn’t always practical, especially when it comes to areas like social media and content marketing. For marketers in need of practical advice on customer-centric, practical […]

A Content Marketer’s Guide to Social Media & Search Strategy

What happens on the internet in 60 seconds? 1,500 Blog Posts, 60 New Blogs, 98,000 Tweets, 20,000 Posts on Tumblr, 600+ New Videos Uploaded to YouTube, 6,600 Images Uploaded to Flickr, 79,000+ Facebook Wall Posts and over 695,000 Facebook Status Updates. What does all that activity have in common? It’s content, it’s social and presents […]

#Optimize Your Online Marketing With Social Media, SEO & Content

With the boom in brands publishing content and the explosion of user generated content from social networks, the competition to stand out is only going to get more challenging for companies that rely on the web to attract new business.  Online Marketers that adapt, evolve and scale through a more holistic approach to marketing online […]

SEO Training & Learning Resources

To learn the art and science of SEO (search engine optimization) it is my belief that the best source is your own efforts at hypothesis, experimentation and refinement. If you’re starting from scratch and really have no idea what SEO is, then certainly one of the popular SEO books would be a appropriate as well […]

Meaningful SEO Metrics – #SESSF

The only session I’m liveblogging day one of SES San Francisco conference is this one, “Meaningful SEO Metrics: Going Beyond the Numbers” so the pressure is on the awesome panel including: Todd Friesen, Ray “Catfish” Comstock, Rob Garner and moderation duties handled by Richard Zwicky. First up is Rob Garner, VP Strategy at iCrossing and […]

How Public Relations Can Avoid Failing at SEO

Our Online Marketing agency at TopRank has been providing practitioners in the Public Relations industry information and insight on Search Engine Optimization for nearly 10 years. Starting with adding SEO to our media relations services in 2001 to providing SEO consulting  to PR industry leaders like Vocus, PRWeb and The PRSA, we’ve been in the […]