Thank You, Google Overlords

Running a website not optimized for smartphones? Guess what, you’ve been put on notice. Google is using its influence and the power of its algorithm to finally force web publishers to fix their mobile website configuration issues, or risk getting downranked in Google Search. Directing smartphone users to 404′s? You lose. Sending smartphone users looking[…]

Expanding Your Reach: How Do You Attract New Customers to Your Coffee …

Expanding your Reach How do you attract new customers to your coffee shop beyond the people that walk by or are already familiar with your shop? A good location, unique and consumer-friendly environment, an alternate product offering and of course great coffee is a good start, but considering that anyone can get coffee anywhere, is[…]

10 Genius Tips on How to Create a Podcast Your Prospects Love

Forget Facebook. The hot new topic in social and content marketing is definitely podcasting. The Social Media Examiner’s 2013 Marketing Industry report found that while just 3% of marketers are currently using custom podcasts, 24% plan to figure out how to create a podcast, and implement the practice in the near future: Image Credit: Social[…]

10 essential tips for your company’s web design project

Tickets On Sale Now Joe Griffin has served as the co-founder and CEO at iAcquire, a digital marketing firm, since 2008. Re-launching a website is a massive, multi-layered task for any business. You have make decisions not only about design and branding — a re-launch requires a seemingly endless checklist of tasks: benchmarking, content strategy, audience research,[…]

News Flash: PPC Is Inbound Marketing

The industry is all a-buzz today with Rand Fishkin’s announcement that SEOmoz is relaunching and rebranding as simply Moz. They are distancing themselves from their history as an SEO company and positioning themselves as a provider of more general marketing tools, with a focus on “inbound marketing,” the phrase that local Boston company HubSpot and[…]