With facebook’s new timeline in full motion, businesses and individuals have been upgrading fan pages and getting to grips with the new features.
So, how to make a timeline on facebook….
If you have already been using the apps like iframe tabs, etc, you have a head start. The best app to use is static HTML as it quickly adds tabs for new pages to the timeline.
Back tracking a bit to the basic changes: add a cover, add background, add your logo, move important posts up by selecting ‘highlight pin’ from the drop down menu, and so much more…
Instead of boring pages, you now have a professional looking blog style look and feel as your posts are tracked to the beginning of time…
Scroll down the timeline page and you will see what I mean.
You can hide posts just as easily and also move your best ones back to the top if desired.
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I would also like to point you at a perfect article to get you familiar:
With the age of technology many people have the technology they crave at the tip of their fingers. There are smartphones and tablets that allow people to connect with each other even on the go. With all of the technology at peoples figure tips they feel the need to share their lives with their loved ones and friends. The way many people complete this task is through Facebook. Recently Facebook has decided to implement a thing called a timeline. There are very simple steps to be taken to create a timeline.
Taking the First Steps When Creating a Timeline
If you have not created a Facebook page yet it will be very simple to start out. You can go to Facebook and click on sign up for an account. All you need to set up an account is a working e-mail account. Once you sign up Facebook will walk you through the process of creating a timeline.
- Facebook Timeline’s Black Hole: Keeping Your Content Visible (consultingcareerquestcommunity.com)
Sams Teach Yourself Facebook for Business in 10 Minutes
Sams Teach Yourself Facebook for Business in 10 Minutes
Facebook Marketing is on the mind of just about every company with an online presence, small and large, BtoB and BtoC. The fast pace of the social web right along with changes in consumer behaviors and technology can make it a challenge to nail down specific and enduring best practices.
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Recently I participated in a webinar on social media ROI that took a holistic view of the value created by social engagement, beyond direct customer acquisition. Many of the questions from that webinar reflect the growing curiosity about specific social media applications and websites. We couldn’t get to all the questions so I’ve compiled them into similar topics starting with Facebook.
Some of the questions are fairly common and others are unique. Hopefully you’ll get value from these answers and feel free to ask your own in the comments.
How do we know if a Facebook presence makes sense for our company?
As with any online marketing investment, including social media and networks, determining which social communities a brand should engage with in order to reach a particular business outcome starts with knowing a few key things:
- What characterizes the customer or conversation that you’re after?
- What’s your hypothesis about how Facebook will help you reach a business goal?
- What approach to the social web makes the most sense for engaging identified customer personas and communities for the desired business outcome?
To the extent that Facebook appears as an answer to these questions, it will become clear whether Facebook makes sense as part of an online marketing and social media strategy. These questions are essential for just about any kind of online marketing, not just social media and not just for Facebook.
What is the demographic for Facebook?
Recently Ken Burbary shared a compendium of Facebook demographic information on Facebook: Facebook Demographics Revisited – 2011 Statistics that pretty much answers this question.
You can also get some of the information you need in the process of setting up a Facebook advertisement. The query you perform to identify audience can return useful demographic information.
Does Facebook really get you new customers or just keep you in touch with people who already know who you are?
At TopRank Online Marketing, our key focus on internet marketing and social media strategy is on customer interaction with content. With that bias, I would say the answer to this question about acquiring and engaging customers through Facebook is revealed by understanding your customer preferences for content discovery, consumption and sharing.
These behaviors are certainly present on Facebook pages through the Wall, News Feed, internal and external linking to content and Liking of content. There are myriad ways for new and existing customers to engage on Facebook including interactions initiated due to advertising.
Being able to attract new customers directly through Facebook vs. indirectly or through other social media participation has to do with how your brand conducts itself on Facebook. In many cases, Facebook is part of a multi step sales cycle that attracts interest and then presents offers and information on the company blog, website or other digital experiences that educate.
Recently a client of ours asked whether an ecommerce effort on Facebook made sense for their online store. They have a fairly active Fan page.
My advice was that while we could research the propensity for customers to buy via Facebook, we could also see the low price point of a Facebook store as an opportunity to lead their category with a new feature. Facebook shopping in the short term might not get them a significant increase in direct sales, but it will help show existing customers they’re finding new ways to be innovativel. It’s also newsworthy and could attract new customers via publicity.
One must be careful investing in technology for publicity vs. functionality. Look no further than the obscene amounts of money spent on Second Life for examples of that tactic going awry. But if social features are practical AND newsworthy with a reasonable price point, it’s the kind of investment that can win new customers and reinforce your brand with current customers.
Is it important to add to your Facebook page a certain number of times a week?
Participation on Facebook can start with some guidelines inspired by success with similar efforts, but should be fine tuned to the needs of your own community. We’ve seen some clients daily posting work well while others might post a few times per week.
Facebook Insights provide specific information on how your Fans engage with the page, so start out by posting a few times per week. Keep it focused on being useful and shareable. Increase or decrease post frequency and topics accordingly. Don’t over promote your own information, but follow the themes established in your social content strategy. Ask questions, promote your wall posts and be patient. Give positive feedback to the behaviors you’re looking for and make moderation efforts swift.
How important is it to provide customer service on social media sites like Facebook and Twitter. Do customers expect it?
If customer service on Facebook is part of your Social Media Strategy and hypothesis, then it makes a lot of sense, My personal observations of consumer expectations is that social features are becoming a more familiar part of the online and brand experience. Customers expect to find and interact with search results. They expect blogs with commenting functionality. They look for Twitter and Facebook sharing options when they read brand content. When favorite brands market themselves on social channels it’s not a surprise anymore, its expected. Customer service is no different.
Deciding to embark on offering customer service via social networks like Facebook should be a thoughtful consideration. It’s not something to be started and then killed. Social media monitoring and first hand participation should reveal demand and companies can plan and forecast resources accordingly.
What are some of the best ways to measure conversions on Facebook?
First, we should define what a “conversion” is, in the context of your goals for Facebook participation. Is it attracting “Fans”, signing customers up for a free sample, getting visitors to redeem a Facebook coupon, or making direct product or service inquiries?
According to your goals, the right measurement scheme will provide the best ways to measure conversions on Facebook. There are a number of Facebook analytics approaches and tools worth checking out. Stores within Facebook can measure sales, sites that focus on recruiting staff might count how many applications they get. Other Facebook pages might simply count and qualify the comments, wall posts and community generated content as measures of engagement. It really depends on what you’re trying to achieve.
What goals do you have for your own Facebook Fan pages? How are you measuring success with Facebook Marketing?
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© Online Marketing Blog, 2011. |
Essential Q & A on Facebook Marketing for Small Business | http://www.toprankblog.com
Either as a consumer that loves different brands or a B2B marketer who’s looking to connect with prospects, Facebook Fan pages offer an easy way to engage with others that have similar interests. It’s easy enough to find the brand names you know, but when looking using other criteria, it can be tough. There’s a lot of room for improvement in the way Facebook Fan pages are organized but here are several ways to find the business pages you might be looking for:
Fan Page List - This site aggregates information on Facebook Pages for Brands & Products, top Users as well as for Celebrities, Athletes, Politicians and other categories. Additionally, there are listings for top Twitter users and brands on FourSquare. It’s a cornucopia of social searching. It also has numerous sorting options for each category.
The Page Finder - This site is a user-generated index of Facebook Fan pages with about 1 million entries so far. Pages are organized by tags and locations, then sorted by popularity and alphabetically.
Discover Facebook Pages – This is an official Facebook Fan Page browser that will show pages organized by All, Music, Movies, Television, People, Brands & Products according to your geographic location. When you’re logged in to Facebook, it shows pages your friends like – as you would expect. I also noticed when you’re logged in, it shows two additional categories: Companies & OrganizationsLocal Businesses & Places.
Directory of Facebook Pages – Facebook also provides a directory of People, Apps, Groups and of course, Pages. The list is alphabetized so the A’s from AKON to A & B Doors are getting some nice exposure. When not logged in, a search for pages results in a list of users, not pages. You need to be logged in to Facebook to use the search engine within the directory and get Fan pages in the search results.
There are several other crowdsourced directories of Facebook Fan pages but I’ve chosen not to list them because of quantity and quality issues. Or because they were explicitly selling Facebook Fans.
For the most part, these tools will help you surface a variety of Business, Product and Brand Fan pages, but I think there’s a REAL opportunity here for something much better to come along. Who will it be?
If I’ve missed a quality and substantial Facebook Fan Page Directory, please mention it in the comments below. If it’s really good then I’ll add it to the list above.
Facebook has been a great tool for reaching consumers directly for many B2C brands. But can companies focused in the B2B industry use Facebook to enhance a reputation and grow new business? Absolutely.
Quite a few B2B companies are successfully using Facebook to build important relationships with prospects and customers. If your B2B company is still considering where Facebook might fit within an online marketing mix, here are five tips on building a Facebook fan page that will better support a B2B brand:
1. Create Two Way Conversation – Rather than using Facebook to simply push out news at the audience, spend time understanding the challenges potential customers face. Search online using keywords and monitor other social tools like Twitter to find out current concerns the target audience is facing. Be a resource to potential customers by providing content and insight that will help them alleviate the problems.
After establishing a relationship with fan page followers, encourage them to provide input on the content being shared. Ask questions of followers and use responses to create content that will keep them connected to the brand. eMarketer does a good job at this.
2. Connect a Community – Create opportunities for fans to come together and share positive experiences with each other. Oracle is an example that has built a page providing valuable professional content, news, and fans discuss or share directly on the page.
The best advocates are happy customers already engaged with a B2B company’s product or services. Highlight success stories on the page and let followers see the value provided to similar companies. Should there be a negative comment, which scares many B2B companies, address it with understanding and sincerity. In most cases, transparency and listening go a long way in stemming off negative feedback.
3. Build Relationships – Often times B2B involves a greater commitment than simple retail transactions. Sales cycles can be long and, as the old saying goes, you’re more likely to do business with someone you know. Facebook is a place to let you brand personality shine – let them see who you are. According to a survey by Chadwick Martin Bailey and iModerate, customers are more likely to buy from companies they track via social media. By putting a face to a brand it is possible to position your brand as a resource that will be the first call for that follower when the time comes to make a purchase decision.
4. Cross Promote Content – Use Facebook as an outlet to share interesting content that’s been created elsewhere. B2B companies should consider re-purposing photos and video from promotional materials or industry events. SAP utilizes photos well and has a large number submitted by other users. Brands need to understand that not all contacts are fully engaged with every promotional effort. Don’t assume that if a message has been shared in one channel that it needs to be retired.
Connecting a blog feed to Facebook will increase the likelihood content will reach prospects through another social channel. By connecting and cross-promoting, a B2B blog will reach the walls of current fans and potentially new contacts if that information is shared.
5. Make it Shareable – Content that is interesting or fun will be shared more widely than a bland corporate statement. This applies to companies of any size or customer focus. Providing a list of copy-heavy pages is not going to help reach new targets because nobody is excited to share boring content.
Be creative and understand that humor, visual appeal, and brevity all increase your chances of having your content move through Facebook. Seeking a good example? Look at the creative holiday play from Cisco. A short video can convey a lot about a company and its culture. Companies that create content with sharing in mind are able to extend the reach of content significantly and build memorable connections for potential customers.
Facebook marketing for B2B companies isn’t limited to the mega corporations. At the core, it comes down to building meaningful relationships. If customer focused and creative, B2B companies can reap greater rewards from online marketing than many retails giants in the form of long-term customers.
Be sure to check out TopRank’s Facebook page for news, resources and discussion we don’t cover here on the blog.
© Online Marketing Blog, 2011. |
5 Tips on Better Facebook Marketing for B2B Companies | http://www.toprankblog.com
Alright, you’ve just come up with a brilliant and revolutionary idea that will forever change the face of your industry. So what do you do now?
If you’re like a lot of people, you run to Facebook and share it with your friends, colleagues, and anyone that will listen. Is that a bad strategy? Not necessarily, as Facebook and Twitter can be great places to reach large audiences. In fact, Facebook continued to grow even stronger in its use as a sharing site in 2010.
However, you can’t safely assume that Facebook is the only or best method of content distribution. Social media is a hot market right now and use of these channels are not a bad thing. Though a strategy of a few tweets and a fan page update will not get you to your goals. Ultimately there is no singular model that is always the ideal for any company but a few points to consider include:
Audience - I lead with this one as it should always be the first step in creating any marketing or communications plan. Who are you trying to reach and where are they? If you want customers that are highly engaged on mobile devices then Facebook could be a good fit with over 200 million people accessing the social media giant via their mobiles. If you’re seeking long-term content placement that might be reviewed in-depth, consider SlideShare where the demographics indicate 81 percent medium to heavy internet users and eight minutes spent on the site looking at content.
Influencers - After establishing your target audience you should move to identifying who has the ear of the audience you want to reach. Spend some time researching terms and keywords that connect to your topic. Take advantage of the many tools out there like Google blog search, Alltop, PostRank and see who shapes the views of your audience.
Blogs – The benefits of a blog as a central hub of content are quite well established in terms of SEO for companies. Yet another benefit of a blog for many organizations is the simplicity of updates which can be made easily. Use your blog as a point of entry for beginning a dialogue. Engage here and you’ll begin to identify the content that your audience is actually seeking. Use it as a research tool to understand your audience further: check out the sites of those that leave comments on your blog, review your analytics to identify changes in referral sources, and offer opportunities for readers to share their questions with you.
Email – Don’t forget about a core (if not as sexy) tool that works well and is still a top source of content sharing. Develop an email newsletter to communicate with prospects and others interested in your content. The content you create for your email newsletter can be a jumping off point to create interesting blog posts, which can then include surveys or interactive content to transform a single piece of content into a discussion between you and your audience. In concert with other tools, it facilitates a continual cycle of engagement with your audience.
Syndication – Services that offer the potential of extended reach and content syndication are excellent resources that are often being too easily dismissed in my opinion due to the alleged “death of the press release.” Aside from the use of services like PRWeb (a TopRank client) for trying to reach journalists, syndication will improve your reach to end-users and potentially appear in a number of locations and offers a number of share options for well written content that is relevant to your target audience. With the syndication you also have the opportunity to get your site in front of potential customers with anchor text links back to your own pages.
Consumers, across industries, expect greater personalization than ever before. Any singular content distribution channel will ultimately miss an important part of your target market. Take advantage of the communication tools available to create an experience that each user feels was made for them by taking the time to understand them and offer a variety of channels that fit their needs.
As consumer use of and time spent on social media sites increases, the opportunities for effective advertising become more attractive to companies in search of customers to connect with. We’ve given the advice that to grow a social network, a company should participate and engage with communities of interest.
That’s still great advice, just as it is to consider different advertising options within relevant social channels to create awareness, keep a brand top of mind or to suggest timely and relevant offers. Advertising tools made available by social platforms are also useful research tools when collecting demographic information used with personas in organic social media marketing.
For marketers just getting started with advertising on social media sites, here’s a quick rundown on programs available through Facebook, YouTube, Twitter, LinkedIn, Groupon and Foursquare. As with organic social media marketing, each is appropriate according to your own goals, the customers you’re trying to reach, resources, timeline and ability to measure.
Facebook: We all know there are over 500 million active users on Facebook, but interestingly, 50% of active users log on in any given day. Each average user has 130 friends and is connected to 80 community pages, groups and events. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month.
Facebook ad costs are pretty reasonable which allows companies of just about any size or budget to test them out. Facebook publishes a pretty thorough Guide to Facebook Ads and their Help Center answers most questions you might have. Ads appear on the right side of the page.
The best practices for Facebook ads are consistent with those you might find with PPC programs on the major search engines:
- Set goals
- Target your audience
- Make the product/service stand out
- Keep the ad simple
- Have a strong call to action
- Make sure ads point to relevant landing pages
Of course, in the case of Facebook, many times the landing page isn’t a page on the marketer’s website selling a product, but a Fan page within Facebook. You might also want to check out @briancarter’s short, but effective presentation on Slideshare about Facebook Ad Tips and Dennis Yu’s article, “The Most Powerful Secret in Facebook Ads“.
You can get started creating Facebook Ads here.
YouTube: As the second most popular search engine after Google and with online video advertising expected to hit 5.7 billion by 2014, YouTube presents a tremendous opportunity for exposure and engagement in a social context. Ads appear within videos or alongside them.
YouTube demographics: 18-55, with an equal mix of males and females. 51% of YouTube users visit weekly or more often, and 52% of 18-34 year-olds share videos often with friends and colleagues.
Marketers that come to grips with the reality that “make me a viral video” isn’t something you can count on, but advertising and impressions are, may choose to leverage YouTube advertising as part of the mix for promoting video content. In fact, with YouTube you can promote your own video or advertise next to others’ videos. Direct advertising on YouTube is pretty spendy, but you can also advertise on YouTube using Google AdWords.
YouTube provides a robust array of video advertising resources for marketers including best practices, how to’s, specifications, analytics, tools, a Brand Channel How-To Guide and of course, if you spend enough you get an Ad Rep to take care of things.
- Keep it short – The longer the message, the higher the possibility users will tune out. 60 seconds is a good benchmark.
- Keep it engaging – Entertain, inform and be relevant. Users will view the majority of a video if they are interested and engaged.
- Inspire, don’t just educate – Avoid focusing solely on being educational; two minutes of talking heads doesn’t work well.
- Deliver key messages early – Plan for user tune-out near the end of the video and deliver your message early.
- Include a call to action
In case you think online video is just for consumer marketing, you’re dead wrong. Check out this handy YouTube Guide on Best Practices for the B2B Marketer (ironic it’s a PDF and not video). Also check out Christa Toole’s Ten Tips for Those Who Still Aren’t Using YouTube.
Get started with YouTube Advertising here.
LinkedIn: This is “the” B2B social network and with nearly 90 million members in over 200 countries, presents new territory for social network advertising. A new member joins LinkedIn approximately every second, and Executives from all Fortune 500 companies are members according to the LinkedIn Facts page.
LinkedIn launched its own self-service ad network a few years ago, called DirectAds. There are also options for Display Ads and Sponsorships. Get the FAQ on DirectAds to understand how it works as well as the Best Practices. For beginners, there’s a step by step list of instructions on creating a DirectAd here.
DirectAds Best Practices Include:
- Create effective ads (relevant, call to action, specific)
- Create multiple ads for each campaign
- Target the right audience
- Set an appropriate daily budget (ad rates vary during the day according to site usage)
- Understand how bidding works (Choose CPM or CPC)
- Improve performance – monitor click through rates and experiment, refine
To get started with LinkedIn DirectAds, click here. (You’ll need to be logged in to LinkedIn)
Be sure to watch for our next post on social media advertising which will cover ad & promotion options for opportunities on Twitter, Foursquare and Groupon.
© Online Marketing Blog, 2010. |
Getting Started Social Media Advertising on Facebook, YouTube & LinkedIn | http://www.toprankblog.com
It’s an absolute staple to draw targeted traffic for anyone involved with a network marketing business, multi level marketing training, affiliate marketing programs, Internet marketing training or any business opportunity where you’re seeking to earn money […]
Yesterday in Auckland, NZ I gave an all day workshop to 150 marketing and communications professionals on Social Media Content Marketing & Strategy at Social Media Junction. I’m used to giving workshops to 20-30 people so it was an interesting and enjoyable experience with such a large group. (Thanks to Bullet PR staff who are amazing).
One of the questions that came up was whether B2B companies are successfully using Facebook Fan pages. I shared a few of our client Fan pages like Marketo & McKesson Medical Imaging (forgetting to mention our own completely) but wanted to share a few more examples here.
While it’s true that the most popular Facebook Fan Pages are for consumer products and brands like Coca Cola (18.2m Fans), Starbucks (17.5m Fans) and Oreo (14.1m Fans), there are many B2B companies successfully using Facebook to engage with prospects, customers and employees. Here are a few good examples:
B2B Software: Symantec
Symantec has a modest number of fans but does make effective use of a landing page that incorporates video, poll, cross posts from Twitter and news all in the welcome tab. The Wall has a fair amount of engagement as well. I think what they’re doing with Facebook is what many B2B companies could reasonably do. Especially if they’re active in other social media channels. They Symantec Facebook page makes a good case for the investment in a custom FBML landing page.
B2B Technology: Cisco
Cisco doesn’t use a landing page for people that aren’t fans yet, but is certainly leveraging Facebook as a promotional vehicle to engage with customers as you can see from the SuperFan Spotlight promotion. Engagement on the wall is pretty good and they’ve certainly attracted a bit of attention with 116,429 Fans. Cisco is smartly cross linking to their other social channels including their social media hub, blogs, Twitter and newsroom. Watch Cisco’s overall social media efforts and you’ll find some great ideas for your own B2B online marketing efforts.
B2B Marketing Agency: TopRank’s Online Marketing
My personal bias aside, for an online marketing agency, I’d have to say that TopRank’s Facebook page (which is technically a page for the blog) is a pretty good example of a B2B Fan page for an agency. One year ago, we had 54 Fans and today we’re at 5,335. That’s almost 1000% growth without any contests, advertising, apps or promotions outside of adding the FB social plugin to the sidebar of this blog. We’ll be doing a lot more in 2011 with promotions and the FB page though.
The Facebook Fan page serves as a spoke in our Hub and Spoke Social Media & SEO publishing model. Content is shared manually from the web at large and from our blog to Fans on Facebook. The purpose of the page is to provide a place on Facebook where our audience spends time consuming business information.
While B2B isn’t what Facebook is known for, judging by the rate of interest, there’s certainly an appetite for using Facebook as a source of business related news, information and interaction. Our connections with people on Facebook are an extension of our connections on the blog. Together and in conjunction with other online and offline content marketing, they serve to generate awareness, interest, credibility and thought leadership for the TopRank Online Marketing brand. We could be doing A LOT MORE and we will.
Obviously, there are many, many other great B2B Facebook Fan pages out there. Which are your favorites? Please submit links and why in the comments. We’d love to curate a list of the best B2B Fan Pages for you.
For more ideas on how your B2B company can use Facebook, check out this post from Social Media B2B.
October 21, 2010 by bizcoach
Filed under affiliate marketing programs, Facebook, Internet marketing training, learn seo, online business opportunity, start an internet business, starting a web business
Social media giant Facebook is being called on the carpet about the paultry policing of it’s users privacy…. even calling into question whether it chose to exploit the reasonable expectation to privacy by it’s […]
Twitter is absolutely demolishing Facebook when it comes to clicks and click-through-rates for posted links. It’s not even close. This is very interesting information for Internet marketers using Facebook as part of their social media marketing campaigns. […]
Having a Facebook page can be an enormous business asset. By simply applying 4 key strategies to your Facebook page, you can set yourself apart from the “Me too!” marketers.
Big companies have started turning towards Facebook pages as a marketing medium. In fact, some companies have done away with their conventional websites in favor of their Facebook pages. The potential is huge, given the percentage of the population engaging on social networks, and if applied properly, can be immensely profitable.
The 4 key strategies for your Facebook page:
1. Have a clear and personable voice to your brand. Business is about being known, and being known for a reason. What sets you apart from the competition? How do you want to come across to your potential clients? Decide on an “image” for your company – and stick to it. Keep in mind that consistency is a key factor in branding – the impression of stability inspires trust. Be clearly different, be human (after all, people connect with people), and be consistent.
2. Update your page often. It could be brand related messages, or it could be personal (not too personal though, or you may appear unprofessional). If potential fans arrive at your Facebook page, and see it has not been updated in a while, it creates the impression of neglect – and no-one wants to be neglected, especially not your customers.
Remember to keep it positive – people enjoy coming to places that help them feel good. Also, refrain from any negative comments on competitors’ doings – even if they did wrong. It creates a bad impression if you have to stoop as low as bashing the opposition in order to make yourself look better.
3. Add some fun to your page. Hold contests or giveaways, and add oddities that will engage the visitor, and make him or her come back again. Get your fans involved, and encourage them to engage in conversation. The moment your page comes alive with interaction, it creates a whole new impression to the new visitor.
4. Make it worthwhile for people to be your fans. Offer them something special in return. It could be special discounts or special offers, or additional bonuses. Once you add an incentive for becoming your fan, it will add leverage to your efforts, and add to the numbers of new fans signing up.
By continuously applying these 4 key strategies to your Facebook page, you will be able to escalate the number of fans while you establish a lasting brand, and build credibility.
Looking for more ways to build out your Facebook fanpage? Here are some resources :
I’m a big fan of Facebook and as a matter of fact, I spend more time on Facebook than LinkedIn, Twitter or even GMail. One reason is that fundamentally, Facebook Apps make the social network the dashboard for my life on the web. And with Open Graph, Facebook will follow me everywhere I go, especially in the business world.
For example, I love utilizing more business oriented social networks like LinkedIn, it seems to be much more efficient to bring LinkedIn to me on FB, or bring the business into my dashboard (ie. Profile) as I’m connected with many more individuals on Facebook than LinkedIn. If anything, integrating my business tools as apps in Facebook also help me get better acquainted with my business colleagues.
Last week I was on a business trip and had dinner with clients. We talked about our families, sports and more general topics than just business primarily because we are all connected on Facebook. They know I’m a stand up guy with a baby, an NFL fan and enjoy running my great business. Likewise, I know more about them, so the end result was a new level of trust than can be built by pure business connections alone.
So, if you consider Facebook not just a social networking site but something that can help you promote your business, network with customers, communicate with business contacts and collaborate with coworkers, well then you are right. As proof, here are six business networking tools and apps that I suggest you utilize to integrate business into Facebook, and vice versa.
1. Professional Profile – This app lets you leverage your Facebook friends into business connections by consolidating professional information into one place. It allows you to create a tab on your profile for all of your professional contacts, information, and activities. This app is useful for separating your business and personal contacts.
2. Networked Blogs app – This business app allows you to promote your blog on Facebook as well as to discover new blogs. It shows up on your profile or in your boxes tab displaying your blog and any of the blogs that you like to read, including business-related blogs. The app also lets you import your blog feed to your profile or fan page, read news and vote articles you like.
3. My LinkedIn Profile – Although not officially affiliated with LinkedIn, this app connects your LinkedIn and Facebook accounts, allowing you to display your LinkedIn User profile or company profile on Facebook.
4. Tag Biz Business Network – This is useful for business networking purposes in the sense that it does the networking for you, hence saving you time while expanding your business network. Tag Biz automates the relationship networking and referral process by putting a custom business keyword tag cloud on your Facebook profile and on the Facebook profiles of your friends in your business network. TagBiz also adds your business to the Tag Biz business directory which has over 7000 listed businesses. You’d also get a Tag Biz customizable business card and signature line for all your Facebook messages and wall postings when you install this app.
5. Working It – At first you might think that this Facebook app is good only for thanking friends or for giving props to people in your business network. But it can also be useful app for job search by letting you share your education, work experience and skills, and search over 5 million jobs and internships. The app also lets you build relationships with coworkers and network with professional contacts.
Do you use Facebook as a business connector? And if so, please recommend apps in the comments below.