Essential Statistics from Technorati’s State of the Blogosphere 2010

November 4, 2010 by  
Filed under Blogging, Online Marketing, Search Industry News

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State of the Blogosphere 2010Jon Sobel of Technorati has published the latest State of the Blogosphere Report for 2010 including stats from 7,200 blogger respondents world-wide. Started in 2004 by Dave Sifry, this annual report has provided insight into the growth of the blogging community and helps answer questions like: who is blogging, why, what are they blogging about, how often and where are they blogging from.

In 2008 Technorati added insights of individual bloggers to the report with an emphasis this year on women blogging. As a long time blogger and advocate of blogging for online marketing, I’ve always taken a lot of interest and insight from these reports.

For marketers and communications professionals seeking to better understand the changing nature of the social web and the role blogs pay within in it, here are some essential statistics from Days 1 & 2 (of 3) from the 2010 State of the Blogosphere Report:

1% of respondents blog full time and 21% blog for their own company or organization

2/3 of bloggers are male and 1/4 of bloggers have a household income of $100k or more

U.S. States with the highest concentration of bloggers: California (15%), New York (8%), Texas: (6%), Florida: (4%), Illinois (4%)

Most Bloggers update 2-3 times per week

33% of bloggers have worked as a writer, reporter, producer or on-air personality within traditional media

42% of respondents say they blog about brands they love or hate

34% of bloggers say they never talk about brands on their blog

25% of Bloggers blog from their smartphone

42% of bloggers use social media to follow brands

The primary influences on the topics covered are other blogs (25%) friends (16%) news websites (9%)

Bloggers spend more time on social media sites (9.9% computer 5.7% smart phone) each week than they do reading other blogs (9.2% computer 3% smart phone)

The Top 100 bloggers generate almost 500 times the articles as all bloggers

Facebook (49.7%) is more popular than blogs (47.1) as a top influencer of consumer purchases

For consumers, 46.1% trust traditional media less than they did 5 years ago and 36.7% think newspapers will not survive in the next 10 years

Conversely, 39% believe more people will be getting their news and entertainment from blogs than traditional media in the next 5 years

28.2% believe Facebook is being taken more seriously as a source of information

Consumers trust friends/family (89.3%) and traditional media more than social media as sources of information

More consumers trust friends on Facebook (51.8%) than blogs (45.6) as a trusted information source

The top success measurements bloggers use are:

  • personal satisfaction (66%)
  • quantity of posts/comments (51%)
  • unique visitors (50%)
  • links from other sites (39%)
  • blog content shared on social sites (34%)

The top ways blogging has helped individuals with a business are:

  • greater industry visibility (64%)
  • acquired new customers, made sales (58%)
  • built thought leadership (54%)
  • asked to speak at conferences (32%)
  • helped recruit employees (17%)

78% of bloggers surveyed are using Twitter with the most common purpose being to promote blog content (72%) and share links to interesting content (62%)

87% of bloggers surveyed use Facebook, and the majority (66%) do not have a page for their blog separate from their personal account

The most effective social media sites to promote blog content are Facebook (28%) and Twitter (26%) followed by LinkedIn (4%) StumbleUpon (3) Flickr (2) and YouTube (2)

The most common tactics mom bloggers use to promote their blogs include:

  • commenting on other blogs (and hoping for reciprocity)
  • Facebook
  • tagging blog posts
  • Twitter
  • linking to other blogs from a blogroll

Obviously there’s a lot more data in Technorati’s full State of the Blogosphere report and more information will be published in part 3. Hopefully you’ll find some of these initial statistics useful for your own blogging efforts.

Parting Question:

Do you agree with the stats above. Do your own blog marketing activities or preferences sync up with bloggers overall or will mom bloggers?


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Essential Statistics from Technorati’s State of the Blogosphere 2010 | http://www.toprankblog.com

5 Instant Search Engines & the Mash-up

September 21, 2010 by  
Filed under Google, Online Marketing, Search Industry News

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instant searchImitation is the sincerest form of flattery and on the social web, that flattery goes one step further, often in the form of a mash-up. Google has launched a variety of services to much fanfare by the media and yawns from the masses (Google Wave, Buzz).

However, the recent implementation of Google Instant has resulted in a number of “instant” implementations on other types of search. Twitter has tempted us with the promise of real-time, all the time and Google’s effort at real-time results has resonated with a number of developers. How much it has resonated with the searching public at large, is not yet being disclosed.

Check out the following Instant Search applications and see which you like best:

youtube instant search
YouTube Instant: Need videos NOW?! Try YouTube Instant by Feross Aboukhadijeh, who was offered a job by YouTube CEO Chad Hurley.

instant image search
Google Images Instant: Apparently Demi Lovato has “D” nailed down but the puppies have the market cornered on the letter “p” using this instant Google image search site created by Michael Hart, who also created instant maps, instant Amazon and others. Oh, and he’s also looking for a job, Google.

bing instant
Bing Instant: If you want an alternative to Google Instant, then check out the real “live search” version of Bing Instant made by Long Zheng.

itunes instant search
iTunes Instant: Why not iTunes instant search? 15 year old Stephen Ou answered the call.

meta instant search
Meta Instant Search BL3NK: If you want a meta instant search experience, try BL3NK

Have you found other instant search applications? Any that are actually useful?

Here’s more info on Google Instant and what it means for searchers as well as search optimizers.


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5 Instant Search Engines & the Mash-up | http://www.toprankblog.com

10 Resources on Google Instant & What it Means for Search Marketing

Google InstantYesterday Google implemented their new search experience, Google Instant and the SEO and Tech blogs lit up like a Christmas tree. It’s nice to see something get these folks excited for a change. While the notion of instant search isn’t new, Yahoo had it in 2005, Google commands the vast majority of search engine market share so such a major, public change to the Google interface warrants attention.

Essentially, in Google’s quest to improve user experience and increase speed, they’ve already lowered the time it takes to return results on a query.  The actual act of searching and refinement of queries by users is what takes time, so Google Instant is designed to shorten the time it takes for users to find what they’re looking for by showing search results as you type. If you’re logged in to Google, those results are personalized as they have since personalization was implemented.

TopRank Ranks for Search Engine Optimization

Personalization has meant that different users searching on the same phrase can see different search results. That change affects the kind of SEO that focuses on specific queries and “ranking” over matching customer-centric keywords with useful content. Good optimization for search has everything to do with holistically viewing the SEO opportunities of any content that can be searched on (digital asset optimization) and presented to searchers. SEO has evolved as marketing designed to engage customers and help make it easier for the search engines to do their job and for customers to buy what it is they’re looking for. Good SEO drives revenue and business growth and is so far beyond the notion of “rankings” that people who say SEO is “irrelevant”, sound a lot like those that say the “world is flat”.

As with any big change there are the FUD (Fear Uncertainty Doubt) perpetrators when Google announces something new:  (Google Instant could lead to blackhat SEO problems and Google Instant Makes SEO Irrelevant). But there are also clever, interesting and smart insights coming out of the search community. Here are 10 posts that cover all aspects of Google Instant ranging from what it is, to how to get the most out of it as a user, what the impact is on SEO and PPC and suggestions on how to leverage Google Instant as a marketer.

Matt Cutts – Thoughts on Google Instant - Q: Does Google Instant kill search engine optimization (SEO)? A: No!  Q Will Google Instant change search engine optimization? A: I think over time it might. The ability to explore the query space and find out new things will inevitably lead to changes for SEO.

Nine by Blue (Vanessa Fox) – SEO is Dead and/or Irrelevant With Google Instant? – I’ve always advised looking at audience needs and building a site that addresses them holistically rather than fixating on ranking for a single keyword phrase. And that strategy continues to be a sound one in light of Google Instant.

Search Engine Land –  Google Instant: The Complete User’s Guide - Does Google Instant “Kill SEO” or Impact Rankings?  In my opinion (Matt McGee): no chance. As long as humans use search engines (like Google) to look for information online, that content will need to be optimized. A well-rounded approach to content development and optimization should actually benefit from Google Instant.

SEO Book – How Google Instant Changes the SEO Landscape - Google instant only increases the value of a well thought out SEO strategy. Why? Well… it consolidates search volume into a smaller basket of keywords. It further promotes the localization of results. It makes it easier to change between queries, so its easier to type one more letter than scroll down the page.

Google Webmaster Central – Google Instant: Impact on Search Queries – “With Google Instant, you may notice an increase in impressions because your site will appear in search results as users type.”

Fast Company – Why Google Instant Is Good for Microsoft – How could Bing ever set itself apart with Google’s reactionary mindset? The answer now is to simply stay where they are — remaining, in effect, as Google Classic.

AdAge – Google Instant Changes Game for Brands – At first blush, the real-time results appear to give more prominence to the web’s biggest brands. Google execs were quick to note that natural search results, and techniques companies use to land higher in Google search results, won’t change. But Johanna Wright, director of product management for Google Instant, said one difference is that they will direct users to “page two” results faster. “As you continue typing and narrowing your search, the instantly changing and refreshing results below the search box will be giving you more relevant results,” she said. “So if you previously looked on the second page, now those same results come to the top of the pile for you.”

Google AdWords Help – What is Google Instant? - Although Google Instant won’t change the way ads are served, ads and search results will now be shown for a new “predicted query.” Google Instant might increase or decrease your overall impression levels.

Search Engine Watch - Google Instant – 10 Things Marketing Teams Need to Know – Google Instant is of equivalent significance to marketers as the Universal Search update, which previously amalgamated their video, news, blogs, maps and image search properties into one search engine results page (SERPs). As was the case then, lost real estate for organic search results presented new opportunities for the savvy marketer. The same is likely to be true now.

FeedBlitz - SEO: Three Things you must do NOW with Google Instant - Disable Search Personalization, Search for your company / product / service and for pages you don’t control, make a comment that links back to your site, Repeat for competing companies, terms and products. Start a quick-hit SEO project and Tune your site for these terms.

It remains to be seen how much of an impact the preference towards brands and the change in impressions will have on marketers ability to leverage Google Insight in new ways.  Some marketers have already published tips on how to track Google Instant using Google Analytics, which will assist in developing insights on what has impact and will be instrumental in learning what to refine.

What do you think of Google Instant?  As a user? As a marketer?

A few additional posts worth checking out:

TechCrunch - Google Spam Fighter Matt Cutts Weighs In On The “Death” Of SEO (Or Lack Thereof)

Outspoken Media - Dear Mainstream Media – Please Remove Foot From Mouth


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© Online Marketing Blog, 2010. |
10 Resources on Google Instant & What it Means for Search Marketing | http://www.toprankblog.com

Video Interview: Dave Roth of Yahoo

August 26, 2010 by  
Filed under Online Marketing, Search Industry News, Search Marketing, SEO

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Dave Roth works as Director of Search Marketing at Yahoo. That means Dave is a Search Engine Marketer that works for a search engine. I’ve known Dave for several years and we finally decided to do a video interview. Watch the interview below to learn what a search marketer that works for a search engine does, especially the challenges and opportunities in communications on search marketing performance in a large company.

Click here to view the embedded video.

Of course, we couldn’t talk to someone like Dave at Yahoo without mentioning the transition of search results to Bing over on the Yahoo site. What does this mean for SEO? What does it mean for Paid Search?  What’s the fate of Site Explorer and where does it fit within Bing Webmaster Tools? Is SEO good or bad for search engines? How much of a signal does social media provide search engines? We discuss these topics and more.

Thanks Dave!

Blog: Industrial Strength SEM
Twitter: DaveRothSays

The video is available in 480 and 780 formats as well, just click on the size drop down.


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© Online Marketing Blog, 2010. |
Video Interview: Dave Roth of Yahoo | http://www.toprankblog.com