B2B & Social Media, Not As Different As You Think: Autodesk, Caterpillar at #DF11

One of the big questions in the social media marketing space is whether social media is the place for B2B marketing. As companies begin to understand for every B2B company, there’s also a “C” aka people behind the business (@garyvee). Once B2B companies realize that buyers discover, consume and share information on social channels just […]

5 Reports on B2B Social Media Marketing & New Media Trends

Staying on top of social media and networking trends is essential for B2B marketers. Forrester Research predicts, “B2B companies will spend $54 million on social media marketing in 2014, up from just $11 million in 2009.” via eMarketer.  Data and research are key to forecasting and strategy development but not many B2B companies invest the […]

Opportunity for Better B2B Marketing with Social Media & SEO

Oftentimes marketers budget, plan and implement online marketing tactics in silos. When it comes to SEO, Social and Content Marketing – integration is the best practice and that means a tremendous competitive opportunity. Why Social Media and SEO for B2B? The intersection of social media and search engine optimization is a perfect match for B2B […]

How Can B2B Marketing Become More Social?

B2B marketers have joined the social media marketing movement in droves. In fact, Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009 (eMarketer B2B Social Media Marketing Heats Up). Unfortunately, many of those efforts are entirely tactical, methodical and without a […]

5 Tips on Better Facebook Marketing for B2B Companies

Facebook has been a great tool for reaching consumers directly for many B2C brands.  But can companies focused in the B2B industry use Facebook to enhance a reputation and grow new business? Absolutely. Quite a few B2B companies are successfully using Facebook to build important relationships with prospects and customers. If your B2B company is […]