The landscape of SEO has changed drastically in a matter of just a few years. Where once it was assumed that bombarding cyberspace with recycled, keyword-stuffed content was a solid advertising strategy, that scheme was proven to be a blind alley many moons ago. These days, not only do people want their content to be useful and engaging, they want it to have a human touch as well. That means providing audiences with organic material in a singular voice. It’s simply the best way to grow an audience while promoting brand awareness.
The thing is, in this new digital marketing landscape where shared content is paramount, there are myriad ways to achieve successful, organic SEO. So it’s time to get creative. To that end, here are just a few down and dirty SEO tips that any modern marketer or business owner should have in his or her arsenal.
Go social and go often
Social media marketing is all about sharing. That’s because this is what Google likes the most. So to ensure high page rankings, marketers are going to want to link their Facebook and Twitter feeds to their business website, as this will help boost analytics. So will creating a Google+ account. After all, Google is the lady every marketer is trying to woo, to not utilize her namesake social platform in this process is a big mistake.
Use keywords wisely
And use them sparingly. As mentioned above, the days of stuffing content like Thanksgiving turkeys are long gone. A mere handful of targeted keywords will go a long way in today’s content marketing world – and these words need to flow naturally in the text.
Videos, videos and even more videos
Technology and social media are evolving at breakneck speed. They are also as interconnected as two entities can be. The trick to harnessing this awesome marketing power lies in identifying new and current trends. Today, that is video. In just a matter of a couple years YouTube went from being a popular clip site to a full-fledged, video-based social networking platform. (One that boasts more than a billion unique visitors each month, by the way.) Oh, and since it is actually owned by Google, the power of this platform — as far as SEO is concerned — cannot be overstated. Having a YouTube channel filtered into a WordPress website is a must for marketers these days. Also, since visitors tend to stay on video-based sites for up to two minutes, presenting clips and videos is a great way to yield impressive analytics.
Call them to action
Adding a CTA (Call to Action) can be done organically via the useful content marketers and business owners provide to their audience. If a piece of content or a video clip gets people to the website, then that site needs to ask those people to step up. Flowing naturally fromcontent to a clickable link that takes the person to a form or shopping cart page is the name of the game.
As mentioned above, the amount of SEO strategies that can be effective in today’s online marketing world is near limitless. It all depends on the creativity employed by the marketer in question. But one hard and fast rule everyone should adhere to is to always provide useful, original, and human material to the audience.
Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO services in the United States.
Autoresponders are special software that respond to emails automatically. These tools are used for email marketing campaigns and to market your products. An important thing to keep in mind while designing this software is to prevent the emails from going into spam. So the question I get asked a lot is should I go for a Paid Autoresponder or Free Autoresponder?
For the purpose of this case study, I will be comparing Aweber (Paid Autoresponder) vs Listwire (Free Autoresponder).
Email list building is an important feature of all autoresponders. They are a vital key for the success of your marketing campaigns. By using Aweber, the biggest advantage that you have is that you get step by step instructions on list building and autoresponders, email marketing, and much more.
The customer service of Aweber is commendable. Also, Aweber makes sure that no spam complaints reach your ISP. This is really important as your ISP may block your IP address if it receives too many complaints. But the fact that it is a paid autoresponder shadows all the Aweber autoresponder benefits. Aweber was a very popular email autoresponder until its free competitor Listwire came along.
List building is done by four methods. List building offers incentives to your visitors for signing up. The key to successful list building includes making the visitors believe that the information you have is hundred percent accurate and genuine. Then the visitors need a reason to remain subscribed to your services and lastly the service should be keen on developing a healthy relationship with the subscriber. This is what list building is all about and what Aweber and Listwire services offer. List building is most useful to the visitors so it can be done two ways. Firstly by sending emails and secondly through broadcasting of blogs. Both methods provide invitations to the readers with every contact.
Listwire autoresponders has most of the features offered by the Aweber services but free of cost. Aweber has a monthly subscription of $19 per month whereas you can avail all the features of Listwire for free. The numbers of subscribers are unlimited on both services but Aweber charges a bit extra for making the subscribers unlimited.
I also feel that comparing the user interface of Listwire and Aweber autoresponder is also important. While creating web forms, there are more personalization options in Aweber. There are many good templates that we can choose from. Also, in Aweber, we can remove the tag that shows that the web form is powered by which company. We do not have that option in Listwire.
An important feature that an autoresponder needs to have is that it should schedule follow ups and successfully send campaigns through email. Both the autoresponders, namely Listwire and Aweber are equally successful in this regard.
Another Listwire benefit is that it integrates perfectly with PopUp Domination. We simply have to copy paste the URL of our web form into the plug in.
These were just some of the comparison areas of the Aweber paid autoresponder vs Listwire free autoresponder. Aweber autoresponder benefits are many but when you see that majority of the benefits are available from Listwire without any charges then you tend to vote for Listwire.
Aweber is great for businesses but for new entrepreneurs, you can start off and learn a lot from Listwire.
However, bear in mind that once you have built your list to a bigger size and decide to transfer, reputable third-party autoresponder services won’t let you import your list from Listwire or any free autoresponder without having them reconfirm. You will likely to lose half to two-thirds of your list in the transfer. Also, prepare to have their own ads send out together with your outgoing emails which could be a turnoff to your list.
Have any good or bad experience with your autoresponder?
I’d love to know your experience with these [http://zoeilee.com]autoresponder, or perhaps you’re a user of another great autoresponder? Please share your experience by leaving a comments at [http://zoeilee.com]my blog here. I’d love to hear it!
Article Source: [http://EzineArticles.com/?Aweber-Paid-Autoresponder-or-Listwire-Free-Autoresponder?&id=7297469] Aweber Paid Autoresponder or Listwire Free Autoresponder?
What is the “Hummingbird?”
It’s Google’s new searching algorithm they are employing. A new algorithm Google says is designed to deliver better returns, hence, better search results.
What does a Search Algorithm Mean?
It is a term for the equation that is built into the computer searching program Google uses to sort the millions of web pages it stores to return results that are believed the best match for the search term entered, known as a “Keyword.”
Is the ‘PageRank algorithm’ not working anymore?
PageRank remains as one of 225 parts that make up the Hummingbird equation. PageRank is designated as the importance page links are supposed to have, among factors as whether Google thinks a page is good quality or not, the text on it and other factors.
When will the Hummingbird take place?
Google’s change was announced September 26, 2013, but they sneakily started to use it a month ago in August, 2013.
How does Hummingbird work?
An analogy could be an automobile from the 1960′s. It may look cool but has a motor that can’t run the mandated unleaded fuel or doesn’t have any fuel injection. The switch to the Hummingbird algorithm is similar to switching out the old motor and installing a newer version. No users noticed the switch as Google did it sneakily and there has not been a large influx of complaints, no one seems to have noticed.
What has Panda, Penguin, other updates done to the algorithm?
Those updates equated to changes in parts of the older algorithm. They were not a complete replacement of the entire algorithm. Those updates worked similar to a motor getting a new oil filter pump installed. In contrast, the Hummingbird is like a whole new motor. Even though we’re informed it still uses some of the old parts like Panda and Penguin.
What kind of New search activity will Hummingbird deliver?
Google gave an example it calls ‘Conversational search.’ Searchers who engage a search may find a ‘speaking search’ to be more useful.
A normal search engine may focus to find matches for words on a page that states “buy” and “iPhone 5,” for a search phrase as an example: “What’s the closest place to buy the iPhone 5s to my home.”
Hummingbird is designed to better focus on the meaning behind the words. It is supposed to more accurately compute the real location of your address, if you gave that Info to Google. It would compute the word “place” to mean you must desire a bricks-and-mortar business. It may compute the ‘iPhone 5′ is a style of device sold by certain stores. Analyzing those word meanings could assist Google to reach beyond finding pages with only the matching words.
The Hummingbird Trick:
Google said the Hummingbird algorithm is designed to pay more credence to every word in a search inquiry, to include the complete inquiry, in other words, the complete sentence or meaning is considered, not just any particular words. Their goal is for any pages that matching the word meaning to show better, as opposed to pages that match only a few specific words. It concentrates more on Long-Tail keywords than Short-Tail keywords.
Any before-and-afters to prove it works?
We can’t determine that as there is no accurate way for a “before-and-after” test we know of. Currently, we have to rely on Google to tell us if Hummingbird has improved anything for the users. A few before-and-after examples are offered by Google at its website that they claim shows the Hummingbird improvements work better overall.
An inquiry on “acid reflux prescription” returned drugs which may not be the best way to tackle the disease. Google states their search results now show information on treatment in more general, including Info on whether one even needs the drugs or use other results.
Is SEO now dead because of this change?
We state that SEO is not dead as some may postulate. There is nothing different or new that publishers or SEOs have to worry about per Google. They state their guidance is still the same, saying to submit high-quality and original content. The same signals that mattered in importance previously are still important. With Hummingbird, Google can now process them in improved ways they claim.
Am I Liable to Lose Traffic?
You probably survived the Hummingbird change already if you haven’t noticed any problem in the past month, since it was live nearly a month ago. You would have seen a problem by now if there was going to be one.
We haven’t heard any complaints from publishers as to having lost rankings yet. This seems to jive with Google saying it’s primarily a “query-by-query effect,” one designed to improve particular complex searches, as opposed to something that concentrates on “head” terms that are capable to cause major shifts in traffic.
I think I Lost Some Traffic?
It might have been from the Hummingbird change, but the Google folks state it more likely resulted from other parts of its algorithm, which get tweaked or changed constantly. It also could be from the spiders having found a site with better content and your site lost a ranking. That’s why SEO marketers and Google always stress to post the absolutely best content on your site. The old saying “Content is King” still holds true for the best ranking.
If you want to know more about related subjects, subscribe to the newsletter of Josh’s blog. Not only can you read more amazing articles, you may be lucky to win product giveaways.
Explore and discover what you’re missing. Visit Josh’s blog at http://www.financialmoneytrends.com
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Article Source: [http://EzineArticles.com/?What-Will-the-Hummingbird-Update-Do-to-Our-SEO-Efforts?&id=8037646] What Will the Hummingbird Update Do to Our SEO Efforts?
Before examining some advanced keyword research and analysis techniques, it is worth examining what keyword research is actually for.
In essence, the vast majority of time spent doing keyword research is used to try and second-guess what search users will enter into a search engine in order to find content that they need.
Different words in searches reveal different intentions and often reveal what the searcher intends to do with the information – consume it, use it to inform a buying decision, or make a purchase.
Now, depending on the goal of the target site, the SEO may be targeting high traffic flow (i.e. raising awareness for a campaign or charity) or traffic that has a high chance of converting to hard sales.
In both cases, the SEO professional is often trying to swim uphill against a tide of content that has been optimized at least as well as their own, as well as fighting algorithm changes that are designed to make the results more relevant to each search user.
The result is a three-way balancing act of traffic volume, the cost of acquiring that volume, and the proportion of buyers to browsers. There are three techniques that will help to redress the balance a bit:
keyword fishing – for finding new and emerging keyword trends
keyword mining – for examining visitor behavior against keyword trends
combining fishing and mining – a ‘bait and create’ SEM method
Let’s briefly look at each of these in turn.
This technique is deceptively simple. A URL is selected for analysis, and copied into a tool such as the Google Keyword Planner. From here, a list of keywords is generated that are all relevant to the page being examined.
The clever bit is in choosing the right URL. The key here is that social URLs (Twitter and Facebook aggregators) and sites that curate consumer created content (Amazon, eBay, newspaper sites, etc.) as well as online forums often provide better URLs than one’s own site for this purpose.
Mining keywords requires knowledge of the filtering and ordering capabilities of the chosen keyword analysis tool, as well as a traffic analysis tool that can reveal what search terms led the consumer to the page in question.
The trick is to use the keyword analysis capabilities of Google Analytics (or the equivalent) in conjunction with the research tool to mine for the diamonds that are long tail keywords.
‘Bait and Create’ SEM
Combining the ideas of fishing and mining, it is also possible to use a high profile, high organic traffic site (such as Squidoo, HubPages or Blogger) to create content optimized around high traffic keywords that are a result of fishing, and then use mining to create a pool of long tail keywords that can be used to create content on the main site.
If these techniques are used to create genuinely useful, quality, relevant content, they will provide a safe hedge against search engine algorithm changes, whilst remaining current.
There are some pitfalls to avoid:
self-referential data – feeding into the keyword research with your own data can be misleading;
overzealous filtering – a tendency to go for high volume over high quality traffic;
ignoring the long tail – related to the above, but specifically relating to ignoring phrases that are more than 3-4 words long;
However, as long as the content producer remains aware of the limitations, they ought to be able to work around them. The key to these techniques is to remain flexible.
Visit the [http://keywordcracker.blogspot.com]KeywordCracker blog for additional keyword research and analysis tips, tricks and techniques.
Article Source: [http://EzineArticles.com/?Advanced-Keyword-Research-Techniques-to-Boost-On-Page-SEO-and-SEM&id=7983180] Advanced Keyword Research Techniques to Boost On-Page SEO and SEM
Nowadays, off-page factors (more so inbound links) seem to be a bigger contributor of optimizing your site’s or blog’s search engine performance. This doesn’t mean there is no room for on-page SEO. It is there, but gone are the days when people used to deploy keyword-stuffed metatags on landing pages to rank highly on Google – it doesn’t work that way anymore. This is not to say that you should not pay attention to your on-page construction though.
Old rumors die hard, unfortunately. This is the reason so many folks indeed turn a chance at making even the least nominal SEO progress into a catastrophe. Here are the top common on-page SEO mistakes to steer clear of.
Keyword stuffing: First and foremost, banish the notion that the more keywords you have the better for you in terms of traffic. Keyword stuffing, the act of using search terms you may want to see rank throughout, may have been the in-thing back in the early 2000s, but that is a technique long dead now in terms of effectiveness. It’s true that you want to use keywords, but can you try to do it more naturally?
Meta tags: Next, throw out the window the idea that tweaking your meta tags will in some sort spell the difference between a top ten search results and being nowhere near the vicinity. The cache your metadata used to carry a while back isn’t so now. As a matter of fact, it doesn’t hold that much weight these days.
Duplicate content: Search engines are intelligent enough to spot duplicate content. What this means is that if you have written some content for one blog, just forget about doing it again for another, even if you will change a couple of words. Building credibility with Google means having unique content, the more original you are the better.
Failure to fix title tags: One of the most vital factors when it comes to your search rankings is title tags. More often the case, some bloggers will create a post and don’t bother with the title tag, which in most cases is too long and jumbled. Make it a point to edit your title tags so that you include certain keywords, and above everything else, ensure it all makes sense.
Getting incoming links outdoes on-page SEO – presuming you have not uploaded a total debacle of mish-mash HTML. However, there is still some room for on-page efforts. Try to ditch the methods of yester decade and outdated strategies to get results!
My name is Karim Hassani, I am a professionnal blogger and Internet Marketer. You can get more Internet Marketing tips at my blog: http://www.myonlinemarketingbible.com
Article Source: [http://EzineArticles.com/?Four-Common-On-Page-SEO-Mistakes-to-Avoid&id=7956819] Four Common On-Page SEO Mistakes to Avoid
Penguin 2.0 really took the SEO world by storm. More than a month after implementation, people are still focused on it. That’s well and good. Search engine optimisation experts should really be concerned about their sites’ link profile, the focus of this round of Google updates. But then again, they shouldn’t forget about their pages’ content, or specifically, their on-page SEO.
When we say on-page SEO, we are talking about the optimisation done within a website so its pages rank high in the search engines. Here, we need to focus on three elements: title, URL and content.
When it comes to page titles, we need to remember that this appears in several places, such as the user’s browser tab and the search engine results page. It is one of the first things seen by search engine spiders. So, it has to be descriptive of what’s on the page. It should contain the site name, page name and a keyword or two. The title should be limited to 60 characters only.
The URL, on the other hand, should also describe what the page is about. For example, you have a winery in NSW. A page that talks about the winery can be named wineryNSW.html. In the same way, if you want to talk about the history of your winery, your URL should be named and organised optimally. This is a factor too. The history page about the winery can be named history.html, but it should be a page within the wineryNSW folder.
And then we have content; this is the most important aspect of on-page search engine optimisation.
Your content should be helpful and informative. It is important to not think about search engine spiders when you do content. Many make the mistake of focusing on keywords, and they end creating spam content. Write naturally, and about people actually search about.
The relevance of your content is also important. Let’s say that you want to write about tips on keeping whales as pets. No one keeps whales as pets so no one will search for your content. The search engines will not rank your content high for “whales” and “pets” separately neither. You should write about something that people will want to know about. That’s the supply and demand side of SEO.
When you do write about something people will read, your page becomes linkable. It is relevant enough to be read, shared and even reposted. This is plus points in on-page SEO.
With all this, plus the usual details (meta text and alternative text on images), you are all set to optimise your website.
Tim Williams is the owner of A Website That Works For You, an [http://awebsitethatworksforyou.com.au/]SEO and Online Marketing Company that gets you real result, real fast.
Article Source: [http://EzineArticles.com/?On-Page-SEO-Basic-Tips&id=7812740] On-Page SEO Basic Tips
Once you tweak several codes to secure your blog from the cyber criminals like hackers and a number of malicious bots, it’s time to prevent the comment spam over your WordPress based blogs. In any self hosted WordPress blog the most common problem bloggers often encounter is combating the comment spam on a frequent basis.
Every time when you login at your WordPress dashboard you come across a wide range of spam comments that are waiting to be deleted. Either you are supposed to delete them manually or allow them to die down over the spam queue.
Allowing them to die down is not the recommended option as it will simply enlarge the database size thus affecting the source loading time. You are advised to find ways to prevent spam comments appearing on your WordPress blogs.
The following are some of the best ways to reduce comment spam over WordPress. Let’s check them out:
Hold the comment for moderation
You have the choice to add or remove this feature over WordPress; however, it is recommended to do so as this is the best way to avoid the comments coming by any reader.
If it happens to be a bot then the comments coming will certainly not be accepted and thus would go for moderation, however, if you anyone commenting manually in order to get the link juice then you have the choice to either blacklist or mark that particular comment as spam.
In other words, what you do is to simply check (tick) the option that says – ‘comment author having earlier approved comments’.
Once you trust any reader and find the comments are relevant you can approve them. The very next time when this particular reader comes with his or her other comment you do not have to deal with such people with the approving or disapproving thing. Lastly, having the comments containing more than one link would be kept in moderation.
This is really recommended to avoid those who are simply out to get the link juice from different blog posts.
Bann the IP address of the spammers
Whenever any reader comment, you will always get to see the IP address over your dashboard. If you find any such IP’s, which you feel that these could be spam bots then you can certainly think of blocking the same from visiting your blog.
This is very much simple, you have the choice of blocking the individual IP or simply the range to avoid comment spam. All you need to do is to add the particular codes (shown below) over the root.htaccess of your blog.
# block ip
deny from 18.104.22.168
deny from 22.214.171.124
deny from 126.96.36.199
allow from all
Close the comments over the older posts
The spammers simply target the posts that receive good traffic and hence what you do is to close these comments over posts that happen to be of old times.
The moment you close the comment over the older post you simply render the spammers less time to target the post. Usually it is recommended to close the comments, which happen to be older than three months or so or the ones, which have made a big difference over a wide range of spammy comments.
In order to close all the comments over the older posts all you need to do is to go Setting and then to Discussion and finally to Other Comment Setting wherein you would check the option -Automatically close the comments on post older than __ days’ and simply add the number.
By hitting the save window can help in saving this settings and remove the comments over the older posts.
Installing the anti spam plugins
There are countless of anti spam plugins available for WordPress based blogs but you would use only those, which will not affect the performance of your blog. Trying improper spam plugins can slower down the download speed of your blog and your readers would encounter some errors.
One of the best plugin for spam comments over WordPress is Akismet, it simply filters out the number of comments and track the spam properly. You can find this plugin over WordPress platform, which is often found as default in the WP based blogs.
Though it can filter some of the good comments under spam, but don’t worry, you can easily recover them by visiting the spam comments on a regular basis. The other one is Quiz, which simply prevents the comment spam by posing question to the spammers to answer.
Make sure you create smart questions, which are hard to answer by the bots so that you simply prevent the spam comments.
Preventing the spam comments over WordPress based blogs or any other blog is important because it can hamper the credibility of your blog before the search engines and your readers. The above are some of the best ways to avoid them.
This Post is written by Margaret. She is a writer/blogger. She writes articles on Technology, social media, WordPress, Gamification, luxury interior design, website development, blog and online development etc. These days she contributes on www.punchh.com.
About two years ago, Google launched SSL Search on Google.com as the default for signed in users, as a measure to protect user privacy. This encrypted search meant not providing keyword search data through analytics to websites that these users visited. As a webmaster, you would see that you were getting this traffic from Google, but the keywords would be unknown, as Google would label this traffic “Not Provided”.
Yes, the dreaded “not provided” continues to this day to be a hot button issue in the SEO and online marketing community. It’s complicated by the fact that you can still see such data in AdWords. People have been accusing Google of doing this to increase its own revenue since the move was made that October of 2011.
Do you think Google is doing this to increase its own revenue or is it really about privacy? Share your thoughts.
Search industry vet Danny Sullivan has brought the discussion back to the forefront with an article about what he believes Google’s intentions to be, but what it looks like to everyone else.
It seems to pretty much an industry consensus that the “not provided” percentages are increasing. They had already increased significantly a month after Google made the changes. Initially, the percentage was supposedly around less than 1%, before jumping to something like 8% the following month. More recently, it’s looking like above 40% for some industries and over 50% for tech sites.
As I write this, about 80% of our own real-time Google traffic is coming from keywords that are “not provided”.
Sullivan reminds us that Google provides search terms to publishers through Webmaster Central, and of course to advertisers, and that Google recently announced the Paid & Organic report for AdWords.
We talked about this here. This was aimed at helping businesses get more out of their paid and organic search campaigns by offering new comparison options.
By [http://ezinearticles.com/?expert=Peter_A._Santiago]Peter A. Santiago
The Meta Description on your website page does not have any influence on the way your website will rank within search results. In the past, it was a factor, but the importance of a Meta Description on a website’s ranking has declined over the years. Despite this description no longer having any benefit related to SEO, you should not treat it as though it is any less important.
The Meta Description for your website is tied in with a Meta Tag or your Meta Keywords. In order for you to add a description, you will need to insert the content for your description within the tag. An SEO tip, you will still want to be sure it is optimized so you see it displayed under your results in the search engine results page, or SERP.
The best Meta Description example is it’s the description for your website that is basically a sales pitch. Because it is listed under your results in the SERP, it is the first piece of information that a visitor will see about your company. It is important to give the visitor the information they are looking for about your company and to make an impression on them immediately. Great amounts of research has been done on this description and the importance of it. The results of that research has shown that an informational and well-written Meta Description will bring more visitors into a website than those that do not have a strong Meta Description or do not have a description at all. This is true even of those websites that have a lower ranking than others.
In order for you to utilize the meta description best practices and to be sure to make a good impression and give the searchers the information they are looking for, there are some things to make sure to include in the description.
* Ensure your Meta Description includes a call to action. A call to action is a way to get the searcher to visit your website for the things they need. Using words such as “buy”, “get”, or “find” are goods ways of doing this.
* Really sell your company, product, service, and website. Make sure that you have the information in your description that will tell the searcher what your site includes and what they will find when they visit your site.
* Keep the number of words within your description to less than 165 characters. This includes any spaces between words. This helps to make sure all of your text will show for the searchers.
Today, you can begin to get your SEO needs taken care of by contacting Sacramento SEO. For your web design, SEO and all around internet marketing needs, Sacramento SEO can bring you results. To get started with a Free Website Analysis, contact them at http://www.sacramentoseov.com or call 916-784-300.
Article Source: [http://EzineArticles.com/?Optimizing-Your-Meta-Description-to-Benefit-Your-SEO-Campaign&id=7976798] Optimizing Your Meta Description to Benefit Your SEO Campaign
By [http://ezinearticles.com/?expert=Clint_Maher]Clint Maher
Instead of cold calling, why not look for an effective way to get the customers coming to you for a change?
Outbound online marketing strategies aren’t exactly obsolete but online inbound marketing techniques certainly are much easier to succeed with – if you do it right. Inbound marketing helps you do marketing and SEO together.
Instead of doing the online equivalent of cold calling and banging on doors, inbound marketing helps people find you. Instead of banging on other doors, people could be knocking on your door. SEO can help you substantially, especially if you do it with strong marketing techniques built in to your optimisation approach. And the great news is that a bit of effort can pay off repeatedly.
A big part of succeeding with inbound marketing involves sharing information online. Making information available to potential customers is the way to go in the information age where consumers use the information that they find online to help them make their purchasing choices.
There are many ways to use information to help your site get found. Much of the world of SEO is built on the basic concept of content marketing. By creating and offering content, you’ve got an opportunity to market to interested people and build a relationship with them. Content can be shared via your site and via many web 2.0 properties. It can also be syndicated so that it can be spread far and wide – increasing the eyes that will land on it.
Press releases, SEO articles for content sites, and blog posting are all good approaches to take. Provide information and then work to get the visitor to your website through your byline. Don’t forget keyword rich anchor text to help you increase your page rank.
Tip: Make the Info Keyword Rich
Keyword richness that is done carefully online can be very beneficial. But there’s a fine line to walk between keyword rich and keyword stuffed so don’t make keyword optimisation your primary objective when working on inbound marketing. The best approach to take is to be informative first and think SEO second.
Keyword integration into the title, the headers, the text, and optimisation of various tags on the page can all help your article get found. Making it rich with good and informative content will also help the content get acted upon and shared with others. Strategic positioning of content is also important.
Strive for Opt-In Info
When people do find you via your optimised inbound marketing efforts, make sure you don’t lose out on the opportunity. Strive to get people to opt in to receiving future communication from you. You can do this multiple ways, such as by offering something in exchange for a reader’s opt-in to your newsletter.
Then you’ll have the opportunity to drip-feed future info to that potential customer that could either gradually bring someone closer to a sale or that could even convert them to a buyer over and over again.
If results are great, lather, rinse, and repeat. If not, tweak, test out, and analyse again. You may opt to change your SEO strategy or to do more of the same but another big benefit of inbound marketing techniques is that they’re easy to measure, especially when compared to 20th century marketing that took a long time to plan and execute and an even longer amount of time to measure.
When doing inbound marketing efforts as part of your SEO strategy, a careful approach is smart. Carefully crafted purposeful content placed in the right online places could do great things for the success of your website. If you need help crafting an SEO approach that will work and help you get people queuing up to do business with you, an SEO company would be happy to help. They can help you create great informative content and they can position it online in places and in ways that will help you get found.
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Article Source: [http://EzineArticles.com/?SEO-Tip---Use-Content-and-Inbound-Marketing-to-Your-Advantage&id=6994341] SEO Tip – Use Content and Inbound Marketing to Your Advantage
By [http://ezinearticles.com/?expert=Yuwanda_Black]Yuwanda Black
Some webmasters and bloggers have found that just by creating their Google Author profile, site traffic has increased by anywhere from 15 to 50 percent. Proof?
In the MediaShift article, Google Authorship: Why It’s Important and How to Implement It, the author states that a number of blogs have seen traffic increase from 15 percent to 50 percent when authorship was claimed. The author goes on to state that when he completed and added his author profile to his site, he saw a 20 percent increase in traffic.
This is yet more proof that filling out this profile and making it a permanent part of your site is important to ranking well in SERPs (search engine result pages). Following is why; but before we get to the particulars of why this metric is so important to ranking well, let’s explain briefly what it is for those who might not know.
What is Google Authorship?
In simple layman’s terms, it’s claiming credit for your content for all the web to see. You know how sometimes you do a search for something and when the search results are returned you’ll see a photo of a person beside certain results?
Well, this photo is part of their Google+ profile; it lets you know that this is the person who authored that particular piece of content. If you click on the photo, it’ll take you to not only a page which contains their profile, but one with links to their other online content as well.
Why Google Authorship Is Important in Content Marketing?
One of the main reasons this is important is that it helps to cut down on content theft. How?
When a piece of content is published, the original author gets credit for it. So, if someone comes along and scrapes (steals it) and publishes it on their site, because the original author has claimed it via their Google+ Author profile, then Google can discount it as duplicate content. Hence, the original author’s will receive the credit for it, not the content thief.
SEO Writing, Google Authorship and Penguin 2.0
One of the goals of Penguin 2.0, the big algorithm update Google did in May 2013 was to “reward websites that offer genuine value,” according to Matt Cutts (Google’s SEO guru).
Because spammers don’t take the time to create useful, original content, when you claim your content via Google Authorship, the search giant “rewards” you instead of some spam site that may have stolen your content.
The Importance of Google Authorship for Web Writers
If you are a web writer – no matter how much or how little content you create – it’s important to start laying claim to it. This search engine optimization metric is not going anywhere; in fact, it’s likely to become more important in future search algorithm updates. So the sooner you create and start using your Google Author profile, the better it will be for your site in terms of site traffic – and sales that stem from this traffic.
About the Author: Yuwanda Black heads New Media Words ( http://NewMediaWords.biz), an SEO writing company she founded in 2008. She is also is the publisher of Inkwell Editorial, a blog devoted to helping others start successful, home-based writing careers. Ms. Black has authored over 50 ebooks, most of which cover some aspect of freelance writing. They can be found on major outlets like Amazon and Barnes & Noble. Get everything you need to start a successful, home-based [http://inkwelleditorial.com/seo-content-writing-package]SEO writing business.
Article Source: [http://EzineArticles.com/?SEO-Tip:-Why-Creating-a-Google-Author-Profile-Can-Increase-Site-Traffic-by-Up-to-50-Percent&id=7848413] SEO Tip: Why Creating a Google Author Profile Can Increase Site Traffic by Up to 50 Percent
If the SEO book/course you are putting your faith into was written before September 2012, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012. Strategies taught as best principles in early 2012 are now considered "black hat" or just plain risky in 2013. SEO 2013 & Beyond will tell you what you can do and what you cannot.
Let's look at what happened.
On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update.
On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO.
On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.
The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).
Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts.
I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings.
In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.
Who am I?
If you want to learn more about me and why I am qualified to talk about SEO, visit my website at http://ezseonews.com. Read some of the stuff I've written, and read some of the stuff my readers have written about me....