Ring in a Fresh, New Year with a Content Marketing Resolution!

January 14, 2015 by  
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You Have 365 Days, Plan to Make Them Count!

Ah, the beginning of a new year is upon us. It seems everybody is setting a New Year’s resolution to lose weight, eat healthy, eliminate debt, or maybe break a bad habit.

New Year’s is a great time to set a personal goal; however, it is also a great time to set a professional goal. In order to improve your content marketing efforts in 2015, we challenge you to set a New Year’s resolution for your business.

Perhaps you want to improve your product, update your technology, or maybe expand your industry-related knowledge. Whatever it may be, take some time and think about the year ahead. You have 365 days! What is it that you want to accomplish?

Need help? Here are some obtainable goals to consider:

Get Social.
A transparent online presence is a must in today’s business environment, especially if you are a face of your product or service. Update your social media accounts on a regular basis. Ensure your picture(s) are recent. Engage with others on your social media networks. Join a new channel. Set a goal for a number of new “likes” or “followers.” All of these ideas will help you build your social media profile while also establishing trust with your audiences.

Provide Better Customer Service.
Customer service can make or break a business. First, ensure you have channels established for customer service to take place. This includes a ‘Contact Us’ form, email address, physical address, phone number, or active social media account. Make sure you are responsive to your customers with any questions, concerns, or feedback they have. Answer inquiries in a timely and genuine matter. Consider all feedback, good or bad.

Get Mobile.
If your website isn’t responsive, it’s time to update it! If you’re not sure where to start, check out our blog post: Responsive Web Design is KEY in a Quality Browsing Experience. Customers WILL be accessing your website from their smartphone and/or tablet, ensure you don’t lose a sale due to a poor or inaccessible website.

Streamline and Secure Payments.
In the wake of recent security breeches, you’ll want to ensure your customers feel confident in making a payment with you. Ensure your website is secure. Add applicable security badges and SSL certificates to build trust. If you provide a face-to-face product or service, make sure you’re able to process credit card payments via your smartphone or tablet using a Square Reader or similar product.

Learn and Grow in Your Niche.
Learning is a never-ending process and it is necessary in order to stay ahead. How will you learn and grow in 2015? You can read niche-related books, subscribe to relevant newsletters, listen to informative podcasts, or attend an industry event. Whatever it is, set a very specific plan of how you can increase your knowledge base. Write it down and stick to it!

Be More Consistent.
Are your content marketing efforts sporadic? Be more consistent by posting on a regular basis. Set a goal and schedule of when and how often it’s most optimal to post. For social media posting, you can use tools such as Hootsuite to schedule your social media posts ahead of time. This will help engage your audience on a routine basis and keep them coming back for more.

Once you have a goal in mind, develop a plan of action. Here are some questions to answer:

How will you stay motivated?
Solutions: Write and post notes to yourself; create a vision board; or refer to this motivational blog entry.

How will you hold yourself accountable?
Solutions: Make a calendar; check off a list; or share goals and progress with a friend or significant other.

What will you do if you fall behind?
Solutions: Accept the slip-up. Promise to forgive yourself and keep going; make up the lost progress.

Now that you have a plan to make the MOST of the next year, get out there and do it! Have fun in the process! The more you enjoy the work you are doing, the more you will succeed.

Feel free to share your 2015 content marketing goals in the comments below. Include tips on how you stay on track throughout the year.

We wish all of you the absolute best in 2015!

 

Article by Chris Knight, originally on Ezine Articles, http://askchristopherknight.com/

10 Tips to Write Quality Content in the New Year

January 14, 2015 by  
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Can I Relax Now? I Have the Entire Year to Start Writing, Right?

Don’t get stuck in the mindset that it’s a new year and there’s plenty of time to get started. If you do, you’ll fall behind other top authors in your niche. Other top authors have likely been planning and outlining their content for weeks, even months, to start strong in the new year.

If you haven’t prepared your content for 2015, put your worries aside. … It’s not too late and we’re here to help!

First, when developing your content, it’s beneficial to think about engaging your audience at an opportune time, a time when readers are looking for change. When you find the time is right, entertain them with tips and advice that leave a powerful impression and encourage them to take action.

Regardless of your niche, there’s no better time to begin with fresh, new content than in a brand new year!

Use this blog to find inspiration to begin the year with your best content. These tips may be your solution to develop a new set of articles and to steer your audience in the right direction throughout 2015. Get started today!

1. Start with a Great Story: I’m sure something interesting, shocking (in a good way) or enlightening happened to you in 2014. Now is your chance to grab your readers’ hand and walk them through the experience. Build momentum in your story, and begin by introducing a mystery or something that will keep your readers interested enough to hear the ending. Get them excited for you as well as themselves for the rest of the year!

2. Only Use Well-Written Content: It doesn’t matter if you have ten articles ready to go, or a hundred. If the quality is poor, the feedback will be as equally poor. Your content needs to be smart, engaging, and include tips that are not easily searchable on the first page of any search engine. If you haven’t started any new articles, be mindful in what you present. Think about this to motivate you: As an author, you’re only as good as your worst article!

3. Know What Your Audience Craves: There is always importance in doing research on your potential customers and figuring out what it takes to get their attention. Research your competitors and figure out what content continues to win with audiences. Better yet, ask questions to figure out what they want. Send an easy-to-fill-out survey discussing future projects and what types of content they enjoy. Win bonus points by offering a free reward for their participation.

4. Bust a Few Myths from the Previous Year: Who doesn’t like introducing myths and setting the record straight? These types of articles are always fun to create, and they are even better for opening up the conversation based on your opinion. Think about areas of your niche that are still being questioned, and give your expert advice to your readers to put the topic to rest. If you’re looking for ideas on how to start an article of this nature, take a look at this Myth-Busting Article Template.

5. Inspire, Motivate and Encourage: There are a handful of people out there who feed on negative energy and won’t give anyone a chance to cheer them up. However, there are more people that give motivation a chance and will listen to a little encouragement. You need to make your readers feel something by relating to them without going over their head. Give them a goal or a key personality trait to focus on for the New Year.

6. Use Real World Experiences: A good tip for a new set of articles is to introduce different topics and back them up with true, real world experiences. Think about how real life can inspire your writing, and how you’re going to shift your focus in the New Year based on facts. Reflect on the emotions you’re able to channel into what you write. Introduce a well-known fact or everyday frustration and spin it according to your niche.

7. Score Points with Headings and Lists: People can instantly recognize and understand headings and numbers, especially in articles. If you’re used to writing giant, technical content-filled paragraphs that are difficult to digest, try structuring your main points into lists. Consistency is important, so break up your content so it has a clear beginning and end to avoid confusion. Make it bold and beautiful!

8. Offer New Angles on Old Topics: There are old topics that most people can relate to and comprehend. Then there are new topics that are unfamiliar or haven’t been discussed by most people. Use your writing skills to bring back old discussions and offer a new angle on the outcome. Try and get a satisfactory reaction from your readers by giving something they haven’t heard before.

9. Collaborate with Other Authors: If you’ve been riding solo as an author, the New Year is a good opportunity to reach out to other authors. Do some networking on social media sites and try collaborating with someone in your field. Two authors can be better than one, especially for marketing purposes and improving your credibility.

10. Focus on Your Passion: The last tip to write quality content is to focus your energy on topics that have real meaning for you. If you’re not passionate about your writing, your audience will not feel it either. Stick to what you know and care about, and the feedback you receive will be overwhelming.

This is just the beginning of a great year for you. If you did get a late start on the New Year, can you envision what you need to do to get on track?

Use the above tips and share your knowledge with your readers, so they come back for more all year long! If you need further assistance in creating quality content, click here for another interesting article on the topic.

Here’s to a successful 2015!

Article from Chris Knight, http://askchristopherknight.com/, originally on Ezine Articles.

7 Reasons Why Content is a Must for Online Marketing

July 14, 2014 by  
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How to Search Engine Optimization

How to Search Engine Optimization (Photo credit: SEOPlanter)

Online marketing occupies center stage in the overall promotional initiatives of an organization, and the discussion moves on to an effective marketing campaign. Content forms the core of these initiatives. The efficacy of the content and the intrigue factor gives a push to the sales prospects of a product.

This relates to the immediate impact of content but good quality content also builds the brand equity for a product over the long-term. There are a number of off-page techniques which can get a website a higher rank on search result pages. But appreciation from people and a positive buzz around the product requires the support of good quality content. Here is how content is central to the success of online marketing.

1. Proves effective even against Google search engine updates

It is a fact that websites which focus on content quality are able to escape the impact of updates to Google’s search engine algorithm. The updates ensure that keyword stuffing does not get web pages a good rank when a search occurs against relevant keywords. Updates work against spam and poor quality content. Even rampant link building offers no benefits. This is where good content comes into play. If the content is good and is suitably optimized for relevant keywords, you are assured of a good rank in organic search results and the rank will not suffer despite the updates for Google’s search engine algorithm.

2. Attracts more readers

Web is essentially the medium that people use for information look-up. It is but obvious then that people are looking for correct and relevant information as per their queries. Well structured content that avoids jargon and provides information that is easy to read. Build content that answers specific questions in a numbered list format. Use images to break the monotony of content.

The efforts you put in ensure a large number of hits through organic search results while also building a regular reader base for a blog that you use for product promotion. Provide links to your website to enable conversion once people get convinced about the product quality or the efficacy of specific services.

3. Makes the content sharable for product promotion

People share content on social media only when it is interesting enough for sharing. This comes through focus on content quality and a genuine effort to make the content shareable. Content sharing brings a large number of good quality inbound links which help SEO. The links in the content also serve as a mode of traffic for the website. When it comes to the landing pages, it is again content quality that matters. It is important for persuading the clients for conversion and later revenue generation.

4. Sets the stage for the content to go viral

The chances of content going viral on the web depend completely on the content quality. The content here not only refers to the written word but also videos that have become a major tool for online marketing. Connect to potential clients through the content.

5. Works in building brand equity

Brand equity builds through high product visibility and regular interaction with people. Good quality content ensures that people see value in your communication message. Brands perceived as reliable invariably prove to be the winners in the battle for higher sales.

6. Helps in increasing the brand recall value

Web pages on search results and content sharing on social networking portals increases product visibility. This builds product recognition and recall value in the target customer segment. Brand recall is essential for higher sales against competition.

7. Builds consumer trust in a product

The buzz around a product creates a sense of familiarity with a product. Your presence on different platforms assures people of problem resolution if any issues occur. It is good quality content that paves the way for this to happen.

Online marketing entails product promotion and other initiatives taken to enable a higher conversion ratio. Content quality matters not only when it comes to creating an impression to potential clients but also for the sake of better placement in search engine results. Blogs too are a part of the online marketing initiatives of an organization. Even on this platform, content matters above all. Online marketing requires a multi-pronged approach.

About The Author:

Rakesh is an internet marketer and owner/founder of himwebsolutions.in and teechymantra.com.

He loves to writing about guest post services and latest updates of Google to increase website traffic.

You can follow him here

Freelance Writers: Start earning from today with a popular updated ebook

May 20, 2014 by  
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Back in 2012, I broadcast my first eBook on freelance writing, aimed at newbie writers and mainly at those needing to find ways to figure out how to earn from writing content. The book follows my exact plan which enabled me to get out of the rut I was in financially, and went onto be sold to 100s of writers who found their lives changed by the book.

Catching up on e-mail...

Another day at the office, a writer’s life… (Photo credit: Ed Yourdon)

I was amazed at how many good reviews appeared on my LinkedIn group where I share tips on finding work. I was so glad to see so many benefit from the information.

The eBook literally shows you how to start earning immediately from low to high paying assignments. There are 1000s of sites and I have trawled the web updating the eBook with new sites, and clearing out any dead links.

If you wish to gain from an immediate income, and you like to write, you can get the eBook here.

 

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Should we question SEO – or just get on with it?

May 20, 2014 by  
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An interesting perspective across many deep threaded discussions is: SEO or not to SEO?

And that seems to be a big question.

How to seo your website Google

How to seo your website Google (Photo credit: SEOPlanter)

The whole landscape of SEO has changed so much and so many of the white hat tricks from a few years ago do not work. It is no longer a good idea to blast 100s of links in a day, or create link wheels, or think that a load of spam on comments boxes will make ranking changes happen.

Nope.

The best way to avoid questioning whether or not SEO should be part of your plans is to simply embrace content marketing. www.seocompanysurrey.net By this, I mean blogging, social media discussions, forums, emails, newswires. So, this means, you need to make the time. No shortcuts exist short of expensive PPC campaigns.

I would say many strategies should be questioned. Guest posting still works but take care on the blogs you choose as Matt Cutts at Google has already confirmed that many blogs will damage your ranking. No site designed to just copy content will do your site any good. So, why are folks still sending the same article to lots of sites.

It is not SEO to question, it is how you go about doing the work.

At inmannews, an interesting point was raised where you may want to add to the debate.

http://www.inman.com/2014/05/19/to-seo-or-not-to-seo-that-is-the-question/#.U3tPC3bZeSo

 

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Google’s Bid Simulator for PPC

May 20, 2014 by  
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Most businesses take on a PPC campaign or two titantransline , Google Adwords remains the popular choice. While it can be expensive, your PPC budget can produce a strong revenue stream if keywords are carefully chosen.

English: Google Logo officially released on Ma...

English: Google Logo officially released on May 2010 (Photo credit: Wikipedia)

Google has just introduced their bid simulator.

What does this mean?

It measures or rather simulates the effect of bid changes on clicks, costs and impressions. A useful addition if you are using PPC for heavy monthly PPC campaigns.

Take a look at the tool.

Searchengineland has discussed the tool:

http://searchengineland.com/bid-simulator-now-available-google-dynamic-search-ads-191866

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Quick Tips: Organic Methods for Successful SEO

February 20, 2014 by  
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The landscape of SEO has changed drastically in a matter of just a few years. Where once it was assumed that bombarding cyberspace with recycled, keyword-stuffed content was a solid advertising strategy, that scheme was proven to be a blind alley many moons ago. These days, not only do people want their content to be useful and engaging, they want it to have a human touch as well. That means providing audiences with organic material in a singular voice. It’s simply the best way to grow an audience while promoting brand awareness.

The thing is, in this new digital marketing landscape where shared content is paramount, there are myriad ways to achieve successful, organic SEO. So it’s time to get creative. To that end, here are just a few down and dirty SEO tips that any modern marketer or business owner should have in his or her arsenal.

Go social and go often

Social media marketing is all about sharing. That’s because this is what Google likes the most. So to ensure high page rankings, marketers are going to want to link their Facebook and Twitter feeds to their business website, as this will help boost analytics. So will creating a Google+ account. After all, Google is the lady every marketer is trying to woo, to not utilize her namesake social platform in this process is a big mistake.

Use keywords wisely

And use them sparingly. As mentioned above, the days of stuffing content like Thanksgiving turkeys are long gone. A mere handful of targeted keywords will go a long way in today’s content marketing world – and these words need to flow naturally in the text.

Videos, videos and even more videos

Technology and social media are evolving at breakneck speed. They are also as interconnected as two entities can be. The trick to harnessing this awesome marketing power lies in identifying new and current trends. Today, that is video. In just a matter of a couple years YouTube went from being a popular clip site to a full-fledged, video-based social networking platform. (One that boasts more than a billion unique visitors each month, by the way.) Oh, and since it is actually owned by Google, the power of this platform — as far as SEO is concerned — cannot be overstated. Having a YouTube channel filtered into a WordPress website is a must for marketers these days. Also, since visitors tend to stay on video-based sites for up to two minutes, presenting clips and videos is a great way to yield impressive analytics.

Call them to action

Adding a CTA (Call to Action) can be done organically via the useful content marketers and business owners provide to their audience. If a piece of content or a video clip gets people to the website, then that site needs to ask those people to step up. Flowing naturally fromcontent to a clickable link that takes the person to a form or shopping cart page is the name of the game.

As mentioned above, the amount of SEO strategies that can be effective in today’s online marketing world is near limitless. It all depends on the creativity employed by the marketer in question. But one hard and fast rule everyone should adhere to is to always provide useful, original, and human material to the audience.

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Jason Bayless is a professional blogger that gives small business and entrepreneurs SEO advice. He writes for BestSEOCompanies.com, a nationally recognized comparison website of the best SEO services in the United States and for http://bulldogsocialmedia.co.uk/seo-company-in-london one of the best SEO services in UK.

Aweber Paid Autoresponder or Listwire Free Autoresponder?

October 18, 2013 by  
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Image representing AWeber Communications as de...

Image by None via CrunchBase

Autoresponders are special software that respond to emails automatically. These tools are used for email marketing campaigns and to market your products. An important thing to keep in mind while designing this software is to prevent the emails from going into spam. So the question I get asked a lot is should I go for a Paid Autoresponder or Free Autoresponder?

For the purpose of this case study, I will be comparing Aweber (Paid Autoresponder) vs Listwire (Free Autoresponder).

Email list building is an important feature of all autoresponders. They are a vital key for the success of your marketing campaigns. By using Aweber, the biggest advantage that you have is that you get step by step instructions on list building and autoresponders, email marketing, and much more.

English: email envelope

English: email envelope (Photo credit: Wikipedia)

The customer service of Aweber is commendable. Also, Aweber makes sure that no spam complaints reach your ISP. This is really important as your ISP may block your IP address if it receives too many complaints. But the fact that it is a paid autoresponder shadows all the Aweber autoresponder benefits. Aweber was a very popular email autoresponder until its free competitor Listwire came along.

List building is done by four methods. List building offers incentives to your visitors for signing up. The key to successful list building includes making the visitors believe that the information you have is hundred percent accurate and genuine. Then the visitors need a reason to remain subscribed to your services and lastly the service should be keen on developing a healthy relationship with the subscriber. This is what list building is all about and what Aweber and Listwire services offer. List building is most useful to the visitors so it can be done two ways. Firstly by sending emails and secondly through broadcasting of blogs. Both methods provide invitations to the readers with every contact.

Listwire autoresponders has most of the features offered by the Aweber services but free of cost. Aweber has a monthly subscription of $19 per month whereas you can avail all the features of Listwire for free. The numbers of subscribers are unlimited on both services but Aweber charges a bit extra for making the subscribers unlimited.

I also feel that comparing the user interface of Listwire and Aweber autoresponder is also important. While creating web forms, there are more personalization options in Aweber. There are many good templates that we can choose from. Also, in Aweber, we can remove the tag that shows that the web form is powered by which company. We do not have that option in Listwire.

An important feature that an autoresponder needs to have is that it should schedule follow ups and successfully send campaigns through email. Both the autoresponders, namely Listwire and Aweber are equally successful in this regard.

Another Listwire benefit is that it integrates perfectly with PopUp Domination. We simply have to copy paste the URL of our web form into the plug in.

These were just some of the comparison areas of the Aweber paid autoresponder vs Listwire free autoresponder. Aweber autoresponder benefits are many but when you see that majority of the benefits are available from Listwire without any charges then you tend to vote for Listwire.

Aweber is great for businesses but for new entrepreneurs, you can start off and learn a lot from Listwire.

However, bear in mind that once you have built your list to a bigger size and decide to transfer, reputable third-party autoresponder services won’t let you import your list from Listwire or any free autoresponder without having them reconfirm. You will likely to lose half to two-thirds of your list in the transfer. Also, prepare to have their own ads send out together with your outgoing emails which could be a turnoff to your list.

Have any good or bad experience with your autoresponder?

I’d love to know your experience with these [http://zoeilee.com]autoresponder, or perhaps you’re a user of another great autoresponder? Please share your experience by leaving a comments at [http://zoeilee.com]my blog here. I’d love to hear it!

Article Source: [http://EzineArticles.com/?Aweber-Paid-Autoresponder-or-Listwire-Free-Autoresponder?&id=7297469] Aweber Paid Autoresponder or Listwire Free Autoresponder?

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What Will the Hummingbird Update Do to Our SEO Efforts?

October 16, 2013 by  
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A hovering Rufous Hummingbird on Saltspring Island

‘I am cute but deadly to crappy content sites…I am coming…’ (Photo credit: Wikipedia)

What is the “Hummingbird?”
It’s Google’s new searching algorithm they are employing. A new algorithm Google says is designed to deliver better returns, hence, better search results.

What does a Search Algorithm Mean?
It is a term for the equation that is built into the computer searching program Google uses to sort the millions of web pages it stores to return results that are believed the best match for the search term entered, known as a “Keyword.”

Is the ‘PageRank algorithm’ not working anymore?
PageRank remains as one of 225 parts that make up the Hummingbird equation. PageRank is designated as the importance page links are supposed to have, among factors as whether Google thinks a page is good quality or not, the text on it and other factors.

When will the Hummingbird take place?
Google’s change was announced September 26, 2013, but they sneakily started to use it a month ago in August, 2013.

How does Hummingbird work?
An analogy could be an automobile from the 1960’s. It may look cool but has a motor that can’t run the mandated unleaded fuel or doesn’t have any fuel injection. The switch to the Hummingbird algorithm is similar to switching out the old motor and installing a newer version. No users noticed the switch as Google did it sneakily and there has not been a large influx of complaints, no one seems to have noticed.

What has Panda, Penguin, other updates done to the algorithm?
Those updates equated to changes in parts of the older algorithm. They were not a complete replacement of the entire algorithm. Those updates worked similar to a motor getting a new oil filter pump installed. In contrast, the Hummingbird is like a whole new motor. Even though we’re informed it still uses some of the old parts like Panda and Penguin.

What kind of New search activity will Hummingbird deliver?
Google gave an example it calls ‘Conversational search.’ Searchers who engage a search may find a ‘speaking search’ to be more useful.
A normal search engine may focus to find matches for words on a page that states “buy” and “iPhone 5,” for a search phrase as an example: “What’s the closest place to buy the iPhone 5s to my home.”

Hummingbird is designed to better focus on the meaning behind the words. It is supposed to more accurately compute the real location of your address, if you gave that Info to Google. It would compute the word “place” to mean you must desire a bricks-and-mortar business. It may compute the ‘iPhone 5′ is a style of device sold by certain stores. Analyzing those word meanings could assist Google to reach beyond finding pages with only the matching words.

The Hummingbird Trick:
Google said the Hummingbird algorithm is designed to pay more credence to every word in a search inquiry, to include the complete inquiry, in other words, the complete sentence or meaning is considered, not just any particular words. Their goal is for any pages that matching the word meaning to show better, as opposed to pages that match only a few specific words. It concentrates more on Long-Tail keywords than Short-Tail keywords.

Any before-and-afters to prove it works?
We can’t determine that as there is no accurate way for a “before-and-after” test we know of. Currently, we have to rely on Google to tell us if Hummingbird has improved anything for the users. A few before-and-after examples are offered by Google at its website that they claim shows the Hummingbird improvements work better overall.

An inquiry on “acid reflux prescription” returned drugs which may not be the best way to tackle the disease. Google states their search results now show information on treatment in more general, including Info on whether one even needs the drugs or use other results.

Is SEO now dead because of this change?
We state that SEO is not dead as some may postulate. There is nothing different or new that publishers or SEOs have to worry about per Google. They state their guidance is still the same, saying to submit high-quality and original content. The same signals that mattered in importance previously are still important. With Hummingbird, Google can now process them in improved ways they claim.

Am I Liable to Lose Traffic?
You probably survived the Hummingbird change already if you haven’t noticed any problem in the past month, since it was live nearly a month ago. You would have seen a problem by now if there was going to be one.

We haven’t heard any complaints from publishers as to having lost rankings yet. This seems to jive with Google saying it’s primarily a “query-by-query effect,” one designed to improve particular complex searches, as opposed to something that concentrates on “head” terms that are capable to cause major shifts in traffic.

I think I Lost Some Traffic?
It might have been from the Hummingbird change, but the Google folks state it more likely resulted from other parts of its algorithm, which get tweaked or changed constantly. It also could be from the spiders having found a site with better content and your site lost a ranking. That’s why SEO marketers and Google always stress to post the absolutely best content on your site. The old saying “Content is King” still holds true for the best ranking.

If you want to know more about related subjects, subscribe to the newsletter of Josh’s blog. Not only can you read more amazing articles, you may be lucky to win product giveaways.

Explore and discover what you’re missing. Visit Josh’s blog at http://www.financialmoneytrends.com

Grab your Free copy of a 96-Pg Ebook on Facebook Marketing at Josh’s Blog.

Best wishes,

Josh Holliday.

Article Source: [http://EzineArticles.com/?What-Will-the-Hummingbird-Update-Do-to-Our-SEO-Efforts?&id=8037646] What Will the Hummingbird Update Do to Our SEO Efforts?

 

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Advanced Keyword Research Techniques to Boost On-Page SEO and SEM

September 26, 2013 by  
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Search Engine Marketing Gap

Search Engine Marketing Gap (Photo credit: Intersection Consulting)

Before examining some advanced keyword research and analysis techniques, it is worth examining what keyword research is actually for.

In essence, the vast majority of time spent doing keyword research is used to try and second-guess what search users will enter into a search engine in order to find content that they need.

Different words in searches reveal different intentions and often reveal what the searcher intends to do with the information – consume it, use it to inform a buying decision, or make a purchase.

Now, depending on the goal of the target site, the SEO may be targeting high traffic flow (i.e. raising awareness for a campaign or charity) or traffic that has a high chance of converting to hard sales.

In both cases, the SEO professional is often trying to swim uphill against a tide of content that has been optimized at least as well as their own, as well as fighting algorithm changes that are designed to make the results more relevant to each search user.

The result is a three-way balancing act of traffic volume, the cost of acquiring that volume, and the proportion of buyers to browsers. There are three techniques that will help to redress the balance a bit:

keyword fishing – for finding new and emerging keyword trends
keyword mining – for examining visitor behavior against keyword trends
combining fishing and mining – a ‘bait and create’ SEM method

Let’s briefly look at each of these in turn.

Keyword Fishing

This technique is deceptively simple. A URL is selected for analysis, and copied into a tool such as the Google Keyword Planner. From here, a list of keywords is generated that are all relevant to the page being examined.

The clever bit is in choosing the right URL. The key here is that social URLs (Twitter and Facebook aggregators) and sites that curate consumer created content (Amazon, eBay, newspaper sites, etc.) as well as online forums often provide better URLs than one’s own site for this purpose.

Keyword Mining

Mining keywords requires knowledge of the filtering and ordering capabilities of the chosen keyword analysis tool, as well as a traffic analysis tool that can reveal what search terms led the consumer to the page in question.

The trick is to use the keyword analysis capabilities of Google Analytics (or the equivalent) in conjunction with the research tool to mine for the diamonds that are long tail keywords.

‘Bait and Create’ SEM

Combining the ideas of fishing and mining, it is also possible to use a high profile, high organic traffic site (such as Squidoo, HubPages or Blogger) to create content optimized around high traffic keywords that are a result of fishing, and then use mining to create a pool of long tail keywords that can be used to create content on the main site.

If these techniques are used to create genuinely useful, quality, relevant content, they will provide a safe hedge against search engine algorithm changes, whilst remaining current.

There are some pitfalls to avoid:

self-referential data – feeding into the keyword research with your own data can be misleading;
overzealous filtering – a tendency to go for high volume over high quality traffic;
ignoring the long tail – related to the above, but specifically relating to ignoring phrases that are more than 3-4 words long;

However, as long as the content producer remains aware of the limitations, they ought to be able to work around them. The key to these techniques is to remain flexible.

Visit the [http://keywordcracker.blogspot.com]KeywordCracker blog for additional keyword research and analysis tips, tricks and techniques.

Article Source: [http://EzineArticles.com/?Advanced-Keyword-Research-Techniques-to-Boost-On-Page-SEO-and-SEM&id=7983180] Advanced Keyword Research Techniques to Boost On-Page SEO and SEM

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Four Common On-Page SEO Mistakes to Avoid

September 26, 2013 by  
Filed under search engine marketing

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English: The three biggest web search engines

English: The three biggest web search engines (Photo credit: Wikipedia)

Nowadays, off-page factors (more so inbound links) seem to be a bigger contributor of optimizing your site’s or blog’s search engine performance. This doesn’t mean there is no room for on-page SEO. It is there, but gone are the days when people used to deploy keyword-stuffed metatags on landing pages to rank highly on Google – it doesn’t work that way anymore. This is not to say that you should not pay attention to your on-page construction though.

Old rumors die hard, unfortunately. This is the reason so many folks indeed turn a chance at making even the least nominal SEO progress into a catastrophe. Here are the top common on-page SEO mistakes to steer clear of.

Keyword stuffing: First and foremost, banish the notion that the more keywords you have the better for you in terms of traffic. Keyword stuffing, the act of using search terms you may want to see rank throughout, may have been the in-thing back in the early 2000s, but that is a technique long dead now in terms of effectiveness. It’s true that you want to use keywords, but can you try to do it more naturally?

Meta tags: Next, throw out the window the idea that tweaking your meta tags will in some sort spell the difference between a top ten search results and being nowhere near the vicinity. The cache your metadata used to carry a while back isn’t so now. As a matter of fact, it doesn’t hold that much weight these days.

Duplicate content: Search engines are intelligent enough to spot duplicate content. What this means is that if you have written some content for one blog, just forget about doing it again for another, even if you will change a couple of words. Building credibility with Google means having unique content, the more original you are the better.

Failure to fix title tags: One of the most vital factors when it comes to your search rankings is title tags. More often the case, some bloggers will create a post and don’t bother with the title tag, which in most cases is too long and jumbled. Make it a point to edit your title tags so that you include certain keywords, and above everything else, ensure it all makes sense.

Getting incoming links outdoes on-page SEO – presuming you have not uploaded a total debacle of mish-mash HTML. However, there is still some room for on-page efforts. Try to ditch the methods of yester decade and outdated strategies to get results!

My name is Karim Hassani, I am a professionnal blogger and Internet Marketer. You can get more Internet Marketing tips at my blog: http://www.myonlinemarketingbible.com

Article Source: [http://EzineArticles.com/?Four-Common-On-Page-SEO-Mistakes-to-Avoid&id=7956819] Four Common On-Page SEO Mistakes to Avoid

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On-Page SEO Basic Tips

September 26, 2013 by  
Filed under search engine optimization

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Penguin 2.0 really took the SEO world by storm. More than a month after implementation, people are still focused on it. That’s well and good. Search engine optimisation experts should really be concerned about their sites’ link profile, the focus of this round of Google updates. But then again, they shouldn’t forget about their pages’ content, or specifically, their on-page SEO.

When we say on-page SEO, we are talking about the optimisation done within a website so its pages rank high in the search engines. Here, we need to focus on three elements: title, URL and content.

When it comes to page titles, we need to remember that this appears in several places, such as the user’s browser tab and the search engine results page. It is one of the first things seen by search engine spiders. So, it has to be descriptive of what’s on the page. It should contain the site name, page name and a keyword or two. The title should be limited to 60 characters only.

The URL, on the other hand, should also describe what the page is about. For example, you have a winery in NSW. A page that talks about the winery can be named wineryNSW.html. In the same way, if you want to talk about the history of your winery, your URL should be named and organised optimally. This is a factor too. The history page about the winery can be named history.html, but it should be a page within the wineryNSW folder.

And then we have content; this is the most important aspect of on-page search engine optimisation.

Your content should be helpful and informative. It is important to not think about search engine spiders when you do content. Many make the mistake of focusing on keywords, and they end creating spam content. Write naturally, and about people actually search about.Visit Red Lion Design SEO services Cardiff

The relevance of your content is also important. Let’s say that you want to write about tips on keeping whales as pets. No one keeps whales as pets so no one will search for your content. The search engines will not rank your content high for “whales” and “pets” separately neither. You should write about something that people will want to know about. That’s the supply and demand side of SEO.

When you do write about something people will read, your page becomes linkable. It is relevant enough to be read, shared and even reposted. This is plus points in on-page SEO.

With all this, plus the usual details (meta text and alternative text on images), you are all set to optimise your website.

Tim Williams is the owner of A Website That Works For You, an [http://awebsitethatworksforyou.com.au/]SEO and Online Marketing Company that gets you real result, real fast.

Article Source: [http://EzineArticles.com/?On-Page-SEO-Basic-Tips&id=7812740] On-Page SEO Basic Tips

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