7 Qualities of a Qualified SEO Expert

Search engine optimization (SEO) is changing and as a website owner, it is important to stay up to date with latest trends. If you have not invested in SEO, you are not leveraging the myriad opportunities that come with online marketing. According to Forrester Research, 93% of online experiences begin with a search engine.

If your website is not appearing on the first page of search engine result pages (SERPs), then you are missing out big time. This is where SEO comes in to not only boost your ranking on SERPs but also improve user experiences. There are many SEOs out there and finding the best can be tricky. However, you can use the following qualities as a yardstick when you are hiring an SEO expert:

  1. Experience

This goes without saying because you need an experienced hand to oversee your SEO experience. There are many SEO scams out there and it is important to err on the side of caution. Ensure you find an SEO strategist who has a proven track record and this is easy to do by asking for references. Look at the performance of the sites they have worked on or are currently optimizing for search engines to determine how qualified the SEO specialist is.

  1. Strategic Thinking

What is the strategy the SEO specialist wants to adopt? Are they proposing quick-fix ideas in order to boost your site’s ranking? The best professional should provide a solid roadmap to be used and avoid unrealisticpromises. It is important to appreciate a lot of work goes into an SEO project and unless your specialist wants to use black hat techniques. A strategic thinker will look at your business objectives, the condition of your website, trafficand target market among other aspects in order to develop a roadmap to be followed.

  1. Good Communication Skills

As a website owner, you need to know what is going on at the other end and this means the SEO expert should have proper communication skills. Look for a person with an amiableattitude and who is approachable. The last thing you want is to allow someone you don’t trust to work on your website. Every aspect of the project should be discussed in detail and you need to get regular updates as the work continues. There is need for consensus, especially if you have an internal IT team so that everyone works from the same page.

  1. Credibility

You should avoid working with anyone who claims to have experience, but they can’t give any references. You should be aware of many scammers who can ruin your website and lead to business losses. Make sure you do a background check on the SEO professional before allowing them to access and make changes on your website. Check for contacts and even their physical location to guarantee their credibility. If you have any doubts keep looking.

  1. Creativity

The internet landscape keeps changing and only the most flexible marketers are able to survive. When interviewing the SEO specialist, ask them how different their approach will be in order to determine how innovative their approach will be. It is imperative to ensure all the techniques that will be used are all legitimate. If any technique goes against Google’s Webmaster Guidelines keep looking for another person to work on your website.

  1. Technical Expertise

It is important to assess the level of knowledge your SEO expert will be bringing to the table.To gauge their technical expertise, you can use your in-house SEO team during the interviews. It is important to assess how well the SEO professional understands the industry. They should not only have technical knowledge on SEO but also on-page and off-page optimization, social media integration and branding.

  1. Dedication

An SEO professional must commit to concentrate on your website in order to get the promised results.  This is one reason you need to have a collaborative system where you can track what is happening on the other end. You should have a system to define SEO success using available metrics. Whatever you do, make sure you work with a professional who delivers on the agreed results.

Search engine optimization is an integral part in online marketing and should focus on the same to avoid losing out on available opportunities.By choosing the right SEO expert,you will have set on a path to boost your site’s ranking on SERPs and also improving the user experience.