Are You Influenced By Online Reviews? Your Customers Digest Them

Moz have looked at this marketing strategy a few times. There are ways to create a portal of high quality online reviews without resorting to fake ones as on so many sites. Moz posted an interesting image,

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People trust online reviews from friends and those who have earned their trust. If people trust your content, like what you post, chances are, they may purchase.

Conversely, are you checking for bad reviews of your services or products? You should be Googling your target keywords, compound terms and branded terms to check for any negative mentions. And not just Google. Use Buzzsumo and Social Mention to quickly check all social channels for crappy Facebook posts or Tweets about your brand.

This is crucial. You must respond quick to defend your brand.

By doing so, you can connect with an unhappy client or customer, find out what went wrong – and how you can placate them.

This is why analytics must be core to your online marketing. You must monitor any social signals, good or bad, for you to engage and respond. If your site is listed on business directories like Yelp, when did you check for reviews last? And Google+ Local listings, are you on Page 1 for your terms?

Great.

Any reviews on your Google+ page?

I talk to writers quite frequently as we have focused our services on a select group of professionals as of July 2015. Those being filmmakers, writers, designers, developers and technology suppliers. Writers tend to their Amazon listings daily. We heard from writers finding fake negative reviews to affect their sales from jealous competing writers – actually a horrifying tactic, come on Amazon, stop that! Anyway, writers check their reviews every day. A bad review needs a response, a good review too needs a response like ‘Thanks for buying my book, hope you enjoy.”

What discipline do you stick to when checking reviews of your brand? How do you go about it?

Read Moz’s fascinating stats on the effects of online reviews.