3 Reasons Patience is the Hallmark of any SEO Campaign

July 11, 2013 by  
Filed under search engine marketing



If the SEO book/course you are putting your faith into was written before September 2012, then you could be following advice that will get your site penalized, or even removed from Google. Google made massive changes in 2011, but even more significant changes in 2012. Strategies taught as best principles in early 2012 are now considered "black hat" or just plain risky in 2013. SEO 2013 & Beyond will tell you what you can do and what you cannot.

Let's look at what happened.

On February 11th, 2011, Google dropped a bombshell on the SEO community when they released the Panda update. Panda was designed to remove low quality content from the search engine results pages. The surprise to many were some of the big name casualties that were taken out by the update.

On 24th April 2012, Google went in for the kill when they released the Penguin update. Few SEOs that had been in the business for any length of time could believe the carnage that this update caused. If Google's Panda was a 1 on the Richter scale of updates, Penguin was surely a 10. It completely changed the way we need to think about SEO.

On September 28th 2012, Google released a new algorithm update targeting exact match domains (EMDs). I have updated this book to let you know the consequences of owning EMDs and added my own advice on choosing domain names. While I have never been a huge fan of exact match domains anyway, many other SEO books and courses teach you to use them. I'll tell you why I think those other courses and books are wrong.

The EMD update was sandwiched in between another Panda update (on the 27th September) and another Penguin update (5th October).

Whereas Panda seems to penalize low quality content, Penguin is more concerned about overly aggressive SEO tactics. Stuff that SEOs had been doing for years, not only didn't work any more, but now can actually cause your site to be penalized and drop out of the rankings. That’s right, just about everything you have been taught about Search Engine Optimization in the last 10 years can be thrown out the Window. Google have moved the goal posts.

I have been working in SEO for around 10 years and have always tried to stay within the guidelines laid down by Google. This has not always been easy because to compete with other sites, it often meant using techniques that Google frowned upon. Now, if you use those techniques, Google is likely to catch up with you and demote your rankings.

In this book, I want to share with you the new SEO. The SEO for 2013 and Beyond.

Who am I?

If you want to learn more about me and why I am qualified to talk about SEO, visit my website at http://ezseonews.com. Read some of the stuff I've written, and read some of the stuff my readers have written about me....

“Good things come to those who wait,” so the saying and famous marketing campaign for a well-loved Irish alcoholic beverage goes. This is something that is definitely true of SEO. It doesn’t stop the vast number of SEO agencies out there, however, that despite algorithm updates such as Google Penguin and Google Panda, still advertising ridiculous promises like “REACH #1 FOR YOUR KEYWORDS IN ONE MONTH!”

Through No Fault of Their Own

Unfortunately, people see such grandiose statements, and if they know little about SEO they then believe this is actually possible. As a result, reputable SEO agencies around the world are constantly faced with enquiries from potential clients who want instant results. These SEO agencies are actually LOSING these potential clients because they can’t fulfill their expectations. The irony, of course, is that none of this is their fault, but because they have to explain the realities of SEO to potential clients who are, up to now, misinformed about the industry, they immediately look like a sub-standard partner.

Be clear on this; if an SEO company is making huge statements like the one above, the chances are that they’ll take your money, run, and you’ll be left picking up the pieces. Never be tempted by such offers, and keep these three reasons why patience is key at the forefront of your mind.

Search Engines Exist for Users

Google, Bing, Ask, or any other search engine doesn’t exist for the purposes of promoting excellent websites. That is a consequence of them meeting their primary objective, which is to provide the best possible services to their users.

What would Google’s brand reputation be if the first three pages of their search results were low quality, spam-based websites 80% of the time. It is this what drives algorithm changes and other activities. Google doesn’t care about your website; they ARE, however, concerned about online user experience. Prove that you can deliver that, and Google will give you the rub you’re looking for.

Everyone’s Doing It

SEO isn’t the secret that it was ten, or perhaps even as recently as five, years ago. Even novice website owners have some knowledge of the industry and they are taking steps to optimize their website. Unless your business is in an obscure niche without much in the way of competition, SEO success is always going to be a longer-term goal rather than a quick win.

That’s Life

This isn’t the most technical of reasons, in all honesty, but it’s the one that seems to be forgotten the most. SEO can do amazing things to people. It makes logical, sensible businesspeople, who know that building a brand and a reputation takes time; think that something can be achieved overnight.

The reality is that SEO is not some get rich quick scheme for your website; like anything else in life, you’re only going to get real and sustained results if you put the requisite effort in over a lengthy period.

Patience is the Key

SEO success might take weeks, months, or perhaps even years, depending on how much time, money, and effort you can put into a campaign, and how your strategy and actions compares to those of your competitors.

Without patience, your SEO campaign isn’t going anywhere. Be realistic with what you can achieve, and you’ll find SEO comes much easier, and you’ll enjoy a more productive relationship with anyone carrying out SEO work on your behalf.

Author Bio:

Allan Greene is an SEO expert who works with several digital marketing agencies to educate potential clients around the realities of the industry. Allan is currently using the new enthuse social network to connect with businesses and help to teach them about the SEO process.

 

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