Email Marketing & Social Media Interview: Kristin Hersant of StrongMail

As a long time and trusted marketing agency, TopRank Online Marketing gets to work with some amazing B2B technology and SaaS companies. One of those companies is StrongMail.  Today Kristin Hersant, VP of Corporate Marketing joins an esteemed group of marketers and thought leaders ranging from Guy Kawasaki to David Meerman Scott interviewed here at […]

Inspired by Iceland & Microsoft – Social Media & the Marketing Mix

The last session of the day on the last day of SES London was on Social Media in the Marketing Mix with Kristjan Hauksson of Nordic eMarketing in Iceland and Mel Carson of Microsoft in London. Kristjan started things off: What happens when a volcano goes wrong?  He recounted the situation last year when Eyjafjallajokul erupted […]

Don’t Let Your Content Marketing Fail Because of This One Thing

Online Marketers world-wide are looking towards content marketing as a way to educate, connect with and influence prospects to become customers. Content can also play a big part in lead nurturing and engagement with existing customers. With 9 out of 10 B2B marketers using content in their mix and predictions from the likes of Geoff Ramsey […]

3 Ways Social Media Is Changing Public Relations

The widespread use of social media has fundamentally changed how people communicate and share information. According to recent data from comScore, Facebook now accounts for 12.3 percent of the time spent online in the U.S. versus 7.2 percent just a year ago. Twitter now counts approximately 200 million accounts and over 110 million tweets per […]

Social Media Super Bowl – Overhyped & Underperformed

At a reported $3 million per 30 second spot, Super Bowl advertising is big business. For a multimillion dollar investment, brands should be maximizing every opportunity to reach potential customers. Which advertisers took advantage of a customer base actively engaged in the big game to extend the conversation? Not too many. In the much-hyped ads […]