Essential Mobile Marketing Resources

If you’ve read predictions about the future of Online Marketing over the past 3-4 years, you’ll undoubtedly find “mobile” mentioned in each one. For example: Mobile ecommerce is predicted to increase 65% annually through 2015. With smart phone sales to pass personal computers, the smart phone race between AT&T and Verizon iPhones, Droid powered phones and […]

5 Tips for Individuals to Help Companies Get More Out of LinkedIn

LinkedIn officially launched on May 5, 2003 with a total of 4,500 members in the first month. Known mostly as a business social network, LinkedIn has been adopted globally with nearly 2 billion people searches in 2010 and over 90 million users in January 2011. To top it off, a forthcoming IPO will raise even […]

Where to Use Keywords in Corporate Blog Posts

Numerous companies start blogs to better connect with customers (but often through a narcissistic lens).  In most cases, Public Relations departments manage social media and blogging for companies which is great for promoting key messages and distributing information. That’s the Push side of PR. But the Pull is often overlooked. Most corporate blogs are not only boring, […]

5 Tips: Content Sharing Beyond Facebook

Alright, you’ve just come up with a brilliant and revolutionary idea that will forever change the face of your industry. So what do you do now? If you’re like a lot of people, you run to Facebook and share it with your friends, colleagues, and anyone that will listen. Is that a bad strategy? Not […]

How Social Media Really Works for Small Business

One of the most common questions small business marketers are seeking to answer is, “How can I really benefit from social media?” Social media has certainly changed and improved how small to mid-size businesses can carve out space and connect in an extremely crowded marketplace. When companies participate on the social web in a meaningful way, it […]