Tips on Video: B2B Facebook, Social ROI & Repurposing Social Content

While traveling recently in New Zealand and a short stay in Sydney, Australia I shot a few videos offering social media marketing tips. Check them out below and you can also view many other tips videos and interviews we’ve done with search and social media marketing experts on the  TopRank Online Marketing YouTube Channel. Tips […]

Which Flavor of Social Commerce Is Right For You?

Social Commerce is a very hot topic right now with numerous blog posts, articles and even a few events focused on ecommerce and social media. Adding ecommerce functionality to social sites is something that I’ve wondered about for quite a while: “What I’d like to see more of is the availability of basic ecommerce functions […]

What Does Real Social Media Success Look Like?

As I’ve been able to travel and meet marketers all over the U.S. and in other countries, I am always interested in learning how companies are viewing the value of their social media efforts. Marketing investments should be predicated by more than chasing the competition, satisfying someone’s ego or acting solely on a gut feeling. […]

5 Ways to Win More Business with Google Places

With the rise of smart phone use in the US, (Google Android and iPhone are currently reporting roughly 500,000 activations a day ) it’s more important than ever to have your Google places listing up to speed because when people use voice search on  Android phones, the first results they see are from Google local. […]

The Value of Storytelling & Persuasion in Content Marketing

While taking a short flight from Auckland to Queenstown, NZ I was thinking about the role of content as a tool of persuasion. Let me know what you think: In every marketplace, when something new like technology comes along that requires a change in behavior, there’s a fairly predictable range of responses. Based on original […]

Facebook Pages for B2B Social Media Marketing

Yesterday in Auckland, NZ I gave an all day workshop to 150 marketing and communications professionals on Social Media Content Marketing & Strategy at Social Media Junction.  I’m used to giving workshops to 20-30 people so it was an interesting and enjoyable experience with such a large group. (Thanks to Bullet PR staff who are […]

The Apple Announcement You’ll Never Forget?

The fact that the company has replaced the front page of its website with the teaser leads many we’ve talked to in “blog-nation” to speculate that the news will be big, many noting that “for them to post a huge ‘Guess what we’re doing!’ on the front …

10 Steps to Better Content Marketing & SEO

How would you rate your content marketing efforts? How well are you incorporating SEO and Social Media? If you’re not sure or need to improve, read on. We’re big fans of content marketing as you probably know and there’s a presentation on Content Marketing Optimization that I’ve been doing at search conferences lately (SES SF, […]