How to: Use B2B Social Media for Lead Generation

This post is one of a series of liveblogs from the 2010 MIMA Summit. B2B social media can be surprisingly successful with a specific focus on lead generation.  If social media is to be taken seriously for B2B by marketing decision makers, it needs to maintain a focus on business objectives and driving sales vs. “fluff”. […]

Recipe for Blogging Success at BlogWorld New Media Expo

Marketers like formulas and what better metaphor for successful online marketing with blogs than a recipe? At the upcoming BlogWorldExpo conference in Las Vegas, I’ll be giving my recipe for success using Social Media and SEO in two ways: First, I’ll be doing a solo presentation on Social Media SEO, giving bloggers a tested methodology […]

22 Social Media Marketing Management Tools

With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & […]

2010 MIMA Summit with Gary Vaynerchuk & Baratunde Thurston

The Winning Tweets from TopRank  Online Marketing Ticket Giveaway for the 2010 MIMA Summit: @danmonfre: Justin Bieber is NOT performing at this year’s #mimasummit He is being replaced by @garyvee and @baratunde @TopRank @panelectric: RT! Help a geek win a seat with the cool kids @TopRank @garyvee@baratunde #mimasummit #SinceWereBeingHonest Congratulations! See the Tweets […]

B2B Online Marketing Trifecta: Content, Social Media & SEO

B2B Marketing offers a variety of choices for reaching customers wherever they are in the buying cycle.  Make no mistake, buyer behaviors towards information discovery, consumption and sharing online have been significantly affected by changes in social technology. At a conference I recently spoke at, an attendee made a statement that social media only works […]