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PPC Marketing Articles

1: Pay Per Click Advertising and Click Fraud
You have set up a carefully planned pay per click advertising campaign with well chosen keywords and a budget that is providing an obvious cost benefit for your online sales. Suddenly, out of the blue

2: Expand Your PPC Campaigns with Pay Per Click Formula 2.0
Gauher’s book focuses on the methods teaching you to avoid any marketing mistakes and actually make money from targeted ads on Google.

3: How to Choose an Ad Title That Sells in Google Adwords
First you have to open an account at Google Adwords so you can place an Ads on this Major Search Engine. This Search Engine delivers High Quality Traffic provided you know the Techniques on where and

4: Pay Per Click - Quality Score and Cost
Pay per click advertising refers to the placement of an advertisement on the search results page. The advertisement is selected in a process that involves the keywords that are used in the search. Whe

5: Introduction To Pay-Per-Click (PPC) Advertising
PPC, whether it's Google's AdWords or any other similar program, allows advertisers to bid for positioning of their ads on the search engine results page. To a limited degree, the higher your bid, the

6: SEO vs. Pay Per Click Advertising
In the world of modern business, the key to success is getting your product seen and understood by your target audience. Simple numbers don't always accomplish the goal - it doesn't matter how many m


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Do not duplicate your META tags across your pages, each page should have META tags relevant to the content on that page e.g. your product pages should be using keywords aimed at the product being advertised. Your META description should be a unique description of that page and not the same as the other pages. Google ranks pages not web sites so aim for uniqueness on each page.


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